Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
MINT's Argus is a comprehensive solution designed for media accountability and analytics, catering specifically to marketing, procurement, and media teams. The platform scrutinizes media buying performance at the level of placements, ensuring alignment with deal guarantees and committed volumes, while offering collaborative dashboards for evaluating both spending and delivery metrics. Additionally, Argus supplies continuous benchmarking and cross-account analytics that enable teams to pinpoint inefficient placements, compare outcomes, reallocate budgets, and tackle challenges in real-time throughout active campaigns. It also streamlines the organization of proof points and market insights to facilitate pricing and negotiation strategies effectively. MINT highlights that the platform can oversee portfolios encompassing up to five markets annually, providing customized access and integration with source systems. By utilizing Argus, organizations can achieve sustained transparency into media costs, quality, and compliance, moving beyond the limitations of merely conducting post-campaign audits. This proactive approach fosters more informed decision-making and enhances overall media strategy effectiveness.
Description
Scope3 serves as a collaborative platform aimed at enhancing sustainability by delivering detailed emissions data specifically for the advertising and media supply chain. By thoroughly mapping the entire digital advertising landscape, Scope3 allows advertisers, publishers, and technology providers to assess and minimize the carbon emissions linked to their digital advertising efforts. The platform offers detailed emissions data, which helps stakeholders pinpoint areas of high emissions within their media supply chains, enabling them to make strategic decisions that prioritize sustainability. Additionally, Scope3's commitment to an open-source methodology fosters transparency and encourages collaborative efforts across the industry, paving the way for the adoption of best practices in calculating and reducing emissions in advertising. This data-driven approach not only empowers organizations to align their media initiatives with their environmental objectives but also plays a pivotal role in the global mission to decrease greenhouse gas emissions. Ultimately, Scope3’s innovative framework enhances accountability and supports the transition towards a more sustainable advertising ecosystem.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
MINT
No
Pricing Details
$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Trial
No
Free Version
No
Pricing Details
Free
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
MINT
Founded
2014
Country
Italy
Website
www.mint.ai/argus-by-mint
Vendor Details
Company Name
Scope3
Founded
2022
Country
United States
Website
scope3.com