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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

MINT's Argus is a comprehensive solution designed for media accountability and analytics, catering specifically to marketing, procurement, and media teams. The platform scrutinizes media buying performance at the level of placements, ensuring alignment with deal guarantees and committed volumes, while offering collaborative dashboards for evaluating both spending and delivery metrics. Additionally, Argus supplies continuous benchmarking and cross-account analytics that enable teams to pinpoint inefficient placements, compare outcomes, reallocate budgets, and tackle challenges in real-time throughout active campaigns. It also streamlines the organization of proof points and market insights to facilitate pricing and negotiation strategies effectively. MINT highlights that the platform can oversee portfolios encompassing up to five markets annually, providing customized access and integration with source systems. By utilizing Argus, organizations can achieve sustained transparency into media costs, quality, and compliance, moving beyond the limitations of merely conducting post-campaign audits. This proactive approach fosters more informed decision-making and enhances overall media strategy effectiveness.

Description

Media Link Software offers a user-friendly platform that optimizes ad placements with maximum efficiency. Our system seamlessly tracks various media types and provides essential cross-platform analytics. Noteworthy features include automatic invoice verification, a comprehensive tracking mechanism for multiple make-good generations, and thorough post-buy evaluations. This software was crafted by agency buyers to meet the distinct requirements of media professionals. By utilizing the right tools, you can enhance client success through precise media insights. Media planning software ranks just behind your expertise and knowledge, as it should integrate all current advertising methods, save you valuable time, and maintain a fair, sustainable price. Despite the rising costs associated with media-buying software, we have observed little improvement in its functionality. It is crucial for professionals to advocate for better value and efficiency in the tools they use.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

MINT Yes 

Integrations

MINT No 

Pricing Details

$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

MINT

Founded

2014

Country

Italy

Website

www.mint.ai/argus-by-mint

Vendor Details

Company Name

Media Link Software

Country

United States

Website

www.medialinksoftware.com

Product Features

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

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Alternatives

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