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Average Ratings 0 Ratings
Description
MINT's Argus is a comprehensive solution designed for media accountability and analytics, catering specifically to marketing, procurement, and media teams. The platform scrutinizes media buying performance at the level of placements, ensuring alignment with deal guarantees and committed volumes, while offering collaborative dashboards for evaluating both spending and delivery metrics. Additionally, Argus supplies continuous benchmarking and cross-account analytics that enable teams to pinpoint inefficient placements, compare outcomes, reallocate budgets, and tackle challenges in real-time throughout active campaigns. It also streamlines the organization of proof points and market insights to facilitate pricing and negotiation strategies effectively. MINT highlights that the platform can oversee portfolios encompassing up to five markets annually, providing customized access and integration with source systems. By utilizing Argus, organizations can achieve sustained transparency into media costs, quality, and compliance, moving beyond the limitations of merely conducting post-campaign audits. This proactive approach fosters more informed decision-making and enhances overall media strategy effectiveness.
Description
GearBox® by IRIS is an innovative platform that unifies marketing, sales, and operational workflows to simplify distributed marketing management across enterprises. Its modular design allows businesses to connect campaigns, vendor partners, and budgets in a single platform, eliminating inefficiencies and improving collaboration. The solution supports flexible vendor integration, enabling teams to manage procurement and project execution while ensuring brand alignment. Channel partners can automate co-op and rebate processes to streamline local marketing campaigns effectively. Sales teams gain access to comprehensive real-time data and analytics, empowering them to monitor orders and campaign performance transparently. The platform adapts to various industries, including manufacturing, real estate, automotive, insurance, retail franchises, and restaurants. Businesses use GearBox® to enhance coordination among distributors, dealers, and franchisees for consistent brand messaging. With proven success in diverse sectors, it drives measurable marketing outcomes through a centralized, user-friendly system.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Pricing Details
$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
MINT
Founded
2014
Country
Italy
Website
www.mint.ai/argus-by-mint
Vendor Details
Company Name
Strategic Marketing Support IRIS
Country
United States
Website
www.irisnow.com