Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
MINT's Argus is a comprehensive solution designed for media accountability and analytics, catering specifically to marketing, procurement, and media teams. The platform scrutinizes media buying performance at the level of placements, ensuring alignment with deal guarantees and committed volumes, while offering collaborative dashboards for evaluating both spending and delivery metrics. Additionally, Argus supplies continuous benchmarking and cross-account analytics that enable teams to pinpoint inefficient placements, compare outcomes, reallocate budgets, and tackle challenges in real-time throughout active campaigns. It also streamlines the organization of proof points and market insights to facilitate pricing and negotiation strategies effectively. MINT highlights that the platform can oversee portfolios encompassing up to five markets annually, providing customized access and integration with source systems. By utilizing Argus, organizations can achieve sustained transparency into media costs, quality, and compliance, moving beyond the limitations of merely conducting post-campaign audits. This proactive approach fosters more informed decision-making and enhances overall media strategy effectiveness.
Description
CitizenNet is a recognized leader in social advertising strategy and purchasing, offering both software and services. As a marketing partner for platforms like Facebook and Twitter, CitizenNet excels in automating media buying processes. The company collaborates with a diverse range of brands and agencies, whether large or small, to achieve remarkable outcomes through its advanced optimization tools. Advertisers are granted a unique chance to engage with high-potential Conde Nast audiences, enhancing their campaign effectiveness. Additionally, CitizenNet equips publishers and content creators with sales intelligence, assisting them in identifying advertisers and finalizing agreements. Its data-driven insights offer strong justifications for fostering beneficial partnerships. Through effective media activation, CitizenNet guarantees that content receives the necessary visibility and reach. The company partners with top brands and agencies across various sectors, including eCommerce, education, entertainment, consumer packaged goods, and retail. As a technology enabler, CitizenNet provides both Software as a Service (SaaS) solutions and fully managed services. By leveraging data science and automation, every aspect of social advertising is optimized for success, ensuring that clients can navigate the complexities of digital marketing with ease. The commitment to innovation positions CitizenNet as a pivotal player in the evolving landscape of social media advertising.
API Access
Has API
No
API Access
Has API
Yes
Screenshots View All
No images available
Pricing Details
$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
MINT
Founded
2014
Country
Italy
Website
www.mint.ai/argus-by-mint
Vendor Details
Company Name
CitizenNet
Founded
2009
Country
United States
Website
www.citizennet.com
Product Features
Product Features
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No