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Description
AIRIS represents a cutting-edge, AI-driven customer data platform that allows marketers to seamlessly integrate and unify customer data in real-time across various channels, including web, mobile, cloud, CRM, and offline systems, thereby providing a comprehensive 360° perspective of each customer. It offers data teams the capability to load and map first-party data, create custom attributes, and reconcile identities from different sources, enabling the direct activation of those attributes into marketing or personalization strategies. With user-friendly dashboards and templates, AIRIS helps visualize insights effectively, facilitating quick segmentation, customer journey analysis, and the extraction of actionable metrics. Additionally, its predictive models, which include conversion and price-sensitivity scoring, automatically assign over 500 predictive attributes to users without the need for specialized data-science knowledge within the organization. By significantly reducing the timeline from data acquisition to visualization and activation, AIRIS empowers brands to transition from insights to active campaigns in mere minutes, thereby enhancing real-time remarketing efforts and overall marketing agility. This innovative approach not only streamlines the marketing process but also ensures that businesses can respond swiftly to changing customer behaviors and preferences.
Description
Bonsai operates as a cloud-centric platform for marketing measurement and automation, delivering brands a precise insight into their marketing effectiveness across various channels while empowering them to automate their growth strategies. Utilizing sophisticated algorithms, Bonsai's system instructs advertising platforms, such as Google and Meta, to prioritize clicks that are more likely to lead to substantial business outcomes, rather than simply accumulating click counts, thereby focusing on high-value interactions informed by historical data. Additionally, the platform features integrated audience analytics, automatically tracking customer journeys both online and offline, while allowing for segmentation based on recency, frequency, monetization (RFM), geography, technology, and user behavior without requiring any additional tracking codes. For those managing budgets, Bonsai transforms the insights derived from its marketing mix modeling into practical, profit-oriented budget strategies, enabling brands to pinpoint areas of diminishing returns and optimize their spending across various channels. Furthermore, this holistic approach ensures that brands can make informed decisions, ultimately fostering long-term growth in a competitive marketplace.
API Access
Has API
API Access
Has API
Integrations
Android
Google
Google Cloud CDN
Google Cloud Marketplace
JavaScript
Looker
Meta Ads Manager
Microsoft Advertising
Salesforce
Integrations
Android
Google
Google Cloud CDN
Google Cloud Marketplace
JavaScript
Looker
Meta Ads Manager
Microsoft Advertising
Salesforce
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$1500 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Appier
Founded
2012
Country
Taiwan
Website
www.appier.com/en/products/airis
Vendor Details
Company Name
Bonsai
Founded
2025
Country
USA
Website
www.bonsaidata.io/platform
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
