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Description
Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.
Description
Triton Digital provides an extensive range of digital audio technology solutions aimed at enhancing the capabilities of audio publishers, broadcasters, and podcasters to grow their audiences, optimize revenue, and simplify their daily operations. The Triton Ad Platform (TAP) makes it easier to create and manage audio advertising campaigns by offering tools for dynamic ad insertion into both live and on-demand audio streams, including podcasts. TAP includes advanced audience targeting features through Data Connect, delivers real-time analytics with TAP Dashboards, and offers inventory forecasting, all of which contribute to effective campaign management and monetization strategies. Furthermore, TAP facilitates programmatic guaranteed deals, enabling publishers to directly sell their inventory to advertisers while maintaining competitiveness against other campaigns based on predetermined criteria. In addition, the Triton Audio Marketplace serves to aggregate audiences from various sources such as broadcast radio, podcasting, streaming services, and online music, thereby expanding the reach for advertisers and content creators alike. This holistic approach ensures that audio professionals can leverage data-driven insights to better connect with their target audiences.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Anonymised
Founded
2019
Country
United Kingdom
Website
www.anonymised.io
Vendor Details
Company Name
Triton Digital
Country
United States
Website
tritondigital.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization