Compare Anonymised vs. Mobito

Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.

Mobito is a trusted provider of connected-vehicle data and mobility intelligence, delivering privacy-first, fully anonymised real-time and historical insights across Europe and the US . We support evidence-based planning and operations by transforming raw vehicle data into actionable indicators for use cases such as traffic flow optimisation, transportation analytics, EV-charging site selection, road-safety interventions, road maintenance, fleet insights, retail analytics, supply chain-mapping macro-economic indicators. Our connected-vehicle data and intelligence products include Mobito Probe Data, Driving Events, Origin–Destination, Standstill, and Road Health datasets, harsh driving events and other data products leveraging 50+ connected vehicle signals. These are complemented by derived metrics, analytics layers, and decision-ready outputs. Data is sourced from a vetted ecosystem of OEMs, fleet operators, and mobility providers, ensuring robust geographic coverage, consistent quality, and regulatory compliance. Mobito enables seamless integration via APIs, secure batch exports, and ready-to-use dashboards that fit directly into existing analytical and operational workflows. Beyond vehicle data, the Mobito Data Marketplace provides access to 20+ complementary mobility datasets, enriching analysis with additional context and depth. For organisations seeking to enrich their products, strengthen decision-making, or expand into new geographies with reliable mobility data and intelligence, Mobito is a long-term partner for actionable insights.