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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.

Description

Loomit is an innovative cloud-based platform designed to optimize ad monetization for mobile publishers, granting them comprehensive control over the delivery, testing, and monetization of ads within their applications, which helps enhance revenue and user engagement without the need for constant input from engineering teams. Acting as an intermediary between the app and existing ad mediation platforms, it facilitates flexible, rule-based monetization strategies, real-time A/B and multivariate testing of mediation partners, and personalized ad experiences tailored to specific user cohorts, behaviors, or geographical regions—all easily adjustable through a user-friendly dashboard rather than requiring complex coding. Additionally, Loomit allows for effective ad quality control and audience segmentation, empowering publishers to shield valuable user segments from disruptive or subpar ads while simultaneously increasing competition and CPMs for premium impressions. Furthermore, its functionality includes features like automated format switching to enhance the overall ad experience.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Anonymised

Founded

2019

Country

United Kingdom

Website

www.anonymised.io

Vendor Details

Company Name

Loomit

Founded

2023

Country

United States

Website

loomit.ai/

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

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