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Description
Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.
Description
Decide, previously known as LockerDome, offers brands and publishers access to an expanding marketplace of advanced models that enhance decision-making. Each new model added contributes to the intelligence of the Decision Marketplace. Both brands and publishers can utilize these models while ensuring user privacy is maintained, allowing for high-quality decision-making. Since its inception, Decide has never depended on intrusive data sources for making choices regarding ad selection and impression pricing, and by 2021, the use of all third-party cookies has been largely eliminated. Designed specifically for measured media, our ad platform is built to ensure efficacy from the outset. Additionally, Decide's unique attribution technology empowers both advertisers and publishers to assess value creation with detailed precision down to individual impressions, all while focusing on optimizing business results. As a result, our innovative approach continues to redefine the advertising landscape.
API Access
Has API
API Access
Has API
Integrations
152 Media
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Anonymised
Founded
2019
Country
United Kingdom
Website
www.anonymised.io
Vendor Details
Company Name
Decide
Founded
2008
Country
United States
Website
decide.co
Product Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization