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Description

Beautiful dashboards and reports are available in BI tools that allow users to examine patterns in historical data. Past data can provide insights. It cannot be prescriptive. Model-Driven decision making is the only way to get a better understanding of what could happen in unusual situations and how to make it happen. Analytica is an innovative visual software environment that allows you to build, explore, and share quantitative decision models that produce prescriptive results. Transcend cumbersome spreadsheets. Analytica's flexibility, power, flexibility, and clarity are a revelation. Analytica makes it easy to create transparent models in fractions of the time required for procedural languages such as R or Python. Analytica provides insights, not just numbers. Agile modeling can be used to create models that support business decision-making. Probabilistic simulations are efficient and accurate in estimating risk and uncertainty. Smart sensitivity analysis reveals what is important and why.

Description

Decision Analyst provides complimentary software tools for marketing researchers, including STATS™ 2.0 and ChoiceModelR™. The company has been acknowledged as the top Research Agency in the U.S. by Corporate Buyers, achieving first place in categories such as Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery. Effectively segmenting a market involves not only recognizing the differences between segments but also knowing how to utilize that information practically. Predicting audience reactions to advertisements is inherently uncertain; without thorough research, it becomes merely speculation. CopyTest® is designed to eliminate the uncertainty surrounding advertising effectiveness. By integrating qualitative insights with quantitative analysis, Decision Analyst empowers businesses to refine and enhance their marketing strategies. Additionally, the often-overlooked aspect of distribution plays a crucial role in formulating successful strategies, highlighting its significance in achieving overall marketing success. Understanding the complete marketing framework can lead to more informed decision-making and improved outcomes.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Lumina Decision Systems

Founded

1991

Country

United States

Website

analytica.com

Vendor Details

Company Name

Decision Analyst

Country

United States

Website

www.decisionanalyst.com

Product Features

Decision Support

Application Development
Budgeting & Forecasting
Data Analysis
Decision Tree Analysis
Monte Carlo Simulation
Performance Metrics
Rules-Based Workflow
Sensitivity Analysis
Thematic Mapping
Version Control

Risk Management

Alerts/Notifications
Auditing
Business Process Control
Compliance Management
Corrective Actions (CAPA)
Dashboard
Exceptions Management
IT Risk Management
Internal Controls Management
Legal Risk Management
Mobile Access
Operational Risk Management
Predictive Analytics
Reputation Risk Management
Response Management
Risk Assessment

Statistical Analysis

Analytics
Association Discovery
Compliance Tracking
File Management
File Storage
Forecasting
Multivariate Analysis
Regression Analysis
Statistical Process Control
Statistical Simulation
Survival Analysis
Time Series
Visualization

Product Features

Statistical Analysis

Analytics
Association Discovery
Compliance Tracking
File Management
File Storage
Forecasting
Multivariate Analysis
Regression Analysis
Statistical Process Control
Statistical Simulation
Survival Analysis
Time Series
Visualization

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