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Description
Enhance your revenue stream through a straightforward server-to-server header bidding integration that opens the door to exclusive demand from Amazon and other potential buyers. This approach combines distinctive product advertisements from Amazon with additional buyer demand, ensuring that all bidders are given an equal and transparent opportunity to compete. With just one integration, you can connect to a wide array of buyers, making it easy to automatically establish ad server line items with only a few clicks. Accessing diverse demand is streamlined through a single click-through agreement, which consolidates all earnings into one payment made within a mere 60 days. By facilitating ads from both Amazon and other buyers, you can significantly reduce latency thanks to a single ad call to our server. The Unified Ad Marketplace operates as an invitation-only service, specifically tailored for web publishers who either directly represent their site or have exclusive rights, utilizing Google Ad Manager (previously known as DoubleClick for Publishers or DFP) as their advertising server. Our buyer network on UAM features well-known partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with plans to continuously integrate new demand partners to keep the list current and expanding. This ensures that publishers can maximize their monetization potential while utilizing the latest bidding technologies available.
Description
Passendo stands out as the premier European platform for monetizing newsletter inventory, having been established in 2016 by two visionaries in digital advertising. Our innovative email ad server and SSP have garnered accolades and are instrumental in delivering value to both publishers and advertisers on a global scale, boasting access to over 4,000 high-quality publishing house newsletters. By collaborating with major media publishers around the world, we facilitate the activation of new revenue streams through the underutilized channel of in-email advertising, allowing brands to engage with fresh audiences and discover exciting possibilities. We offer an array of essential features, including comprehensive campaign management with A/B testing, various pricing models such as CPM, CPC, and CPA, as well as sponsorship options. Users can personalize the appearance of Native and Display formats for each ad placement, and benefit from extensive reporting on advertisers, campaigns, and overall performance. Additionally, our platform empowers users to negotiate direct deals with their network of publishers, ensuring complete control and transparency through Inclusion and Exclusion filters. This flexibility enables advertisers to fine-tune their demand strategies to suit specific markets and industry verticals, enhancing their advertising effectiveness.
API Access
Has API
API Access
Has API
Integrations
Amazon Ads
Google Ad Manager
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Sovrn
Integrations
Amazon Ads
Google Ad Manager
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Sovrn
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
€500 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
aps.amazon.com/aps/unified-ad-marketplace/
Vendor Details
Company Name
Passendo
Founded
2016
Country
Denmark
Website
passendo.com