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Description

Insights from Chief Marketing Officers (CMOs) play a crucial role in guiding advertisers to effectively allocate budgets, refine campaign strategies, and enhance media return on investment (ROI). By establishing a cohesive perspective on marketing efforts, CMOs facilitate a comprehensive approach to funnel management. Advertisers are able to assess the efficacy of strategies deployed at various stages of the sales funnel. Additionally, article-level reports generated by CMOs reveal the connections between target audiences, geographic locations, and the performance of different ad creatives. This data empowers marketers to swiftly adapt their tactics, thereby boosting overall campaign performance. Furthermore, Omnichannel Statistics (OCM) serves as a tool for advertisers to evaluate the cumulative impact of their advertising approaches on consumer behavior both on and off Amazon, even while campaigns are still running. CMOs integrate insights from all available channels, encompassing both online and offline shopping patterns. It's worth noting that all Amazon Ads products prioritize user privacy and security, ensuring that all reporting is done in an aggregated and anonymized manner. This comprehensive data not only fosters informed decision-making but also enhances the strategic planning process for future campaigns.

Description

The Impact Investor Tool (IIT) is a sophisticated software solution hosted in the cloud, aimed at assisting fund managers and impact investors in assessing, comparing, and selecting potential investment opportunities, as well as tracking and evaluating the performance of their portfolio companies while consolidating the overall impacts of their investments at a portfolio level. At the heart of its calculations lies an innovative impact-weighted accounts framework, which has been developed through collaboration with notable institutions such as the Impact Economy Foundation, Harvard Business School, Rotterdam School of Management, Singapore Management University, and Impact Institute. This framework facilitates the assessment and summation of a variety of social, environmental, and economic impacts, empowering investors to base their decisions on comprehensive impact metrics akin to traditional financial indicators like ROI. Among its distinctive features, the IIT allows for customization of impact models tailored to specific investments, while also offering data entry portals for use by investment analysts and investees. Furthermore, the platform is designed to enhance transparency and facilitate better communication between stakeholders involved in the investment process.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Yes 
Amazon Ads Yes 
Amazon Brand Lift Yes 
Amazon DSP Yes 
Amazon Marketing Cloud Yes 

Integrations

Amazon No 
Amazon Ads No 
Amazon Brand Lift No 
Amazon DSP No 
Amazon Marketing Cloud No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/measurement-analytics/omnichannel-metrics

Vendor Details

Company Name

Impact Institute

Founded

2018

Country

Netherlands

Website

www.impactinstitute.com/impact-investor-tool/

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives

Impact Toolkit Reviews

Impact Toolkit

The Global Impact Investing Network
IRIS+ Reviews

IRIS+

The Global Impact Investing Network