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Description
Enhance your business on Amazon by refining your off-Amazon experiences. Amazon Attribution serves as a powerful advertising and analytics tool that provides marketers with valuable insights into how various non-Amazon marketing channels—such as search, social media, video, display, and email—affect shopping behavior and sales performance on Amazon. By leveraging these insights, you can identify innovative strategies to expand your Amazon presence through improved off-platform experiences. Gaining an understanding of the effectiveness of your multi-channel digital marketing efforts is crucial. Utilize real-time advertising analytics to make necessary adjustments that will maximize your impact and improve operational efficiency. Discover which of your marketing strategies yield the highest return on investment and drive significant sales, helping you to formulate future marketing strategies. Currently, Amazon Attribution is available to professional sellers enrolled in the Amazon Brand Registry, as well as vendors and agencies with clients selling on Amazon, allowing eligible sellers and vendors to utilize this measurement tool effectively. In this way, you can take a data-driven approach to enhance your marketing efforts and ultimately boost your business's growth on Amazon.
Description
Spillmark is an online analytics and experimentation tool designed specifically for Amazon sellers utilizing Meta ads. This platform integrates data from Amazon Seller Central, Amazon Ads, Meta, and optionally Shopify, allowing users to assess their sales, expenses, fees, advertising costs, and overall channel profitability through various connections and report imports. Sellers have the capability to create and execute geographic holdout tests, which involve pausing Meta ads in designated areas to compare Amazon sales and evaluate the incremental impact of their advertising efforts. The findings are presented with uncertainty ranges and detailed explanations of the methodologies employed, complemented by dashboards, notifications, and documentation of test designs. Access to connected accounts is strictly read-only, ensuring that the product does not modify any campaigns without the seller's consent. Additionally, Spillmark offers an MCP server and REST API for integration with assistants and scripts, enhancing its usability. Currently, brand-level measurement and tailored recommendations are in a private beta phase. The platform's Starter package allows for one active holdout test and provides alerts, while the Growth package offers unlimited tests, live account connections when applicable, and customized Amazon PPC tests, catering to the evolving needs of sellers as they scale their operations. Through innovative features and user-friendly design, Spillmark aims to enhance the marketing strategies of Amazon sellers.
API Access
Has API
Yes
API Access
Has API
Yes
Integrations
Amazon
Yes
Amazon Ads
Yes
5X
Yes
AWS Secrets Manager
Yes
Amazon Fresh
Yes
Amazon Seller Central
No
Amazon Transcribe
Yes
Beats
Yes
Commvault Cloud
Yes
Commvault HyperScale X
Yes
Integrations
Amazon
Yes
Amazon Ads
Yes
5X
No
AWS Secrets Manager
No
Amazon Fresh
No
Amazon Seller Central
Yes
Amazon Transcribe
No
Beats
No
Commvault Cloud
No
Commvault HyperScale X
No
Pricing Details
No price information available.
Free Trial
No
Free Version
Yes
Pricing Details
$19/month
Dashboard costs $19/month. Starter costs $49/month for brands spending up to $3,000/month on Meta and includes one active holdout test, an experiment ledger, and alerts. Growth costs $199/month for brands spending over $3,000/month on Meta and includes unlimited holdout tests, live account connections when available, branded Amazon PPC tests, and scored predictions. All plans are billed monthly and can be canceled anytime.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/solutions/products/amazon-attribution
Vendor Details
Company Name
Spillmark
Founded
2026
Country
United States
Website
spillmark.com
Product Features
Amazon Seller Tools
A/B Testing
No
Alerts / Notifications
No
Analytics / Reporting
Yes
Campaign Management
No
Competitor Analysis
No
Content Management / Optimization
No
Conversion / ROI Tracking
Yes
Customer Data Management
No
Email Marketing
No
Feedback Management
No
Inventory Management
No
Keyword Tracking / Research
No
Order Management
No
PPC Ads Management
No
Price Optimization
No
Rank Optimization
No
Refund Management
No
Review Management
No
Sales Tracking / Analysis
No
Shipping Management
No
Trend Analysis
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
