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Description
Enhance your business on Amazon by refining your off-Amazon experiences. Amazon Attribution serves as a powerful advertising and analytics tool that provides marketers with valuable insights into how various non-Amazon marketing channels—such as search, social media, video, display, and email—affect shopping behavior and sales performance on Amazon. By leveraging these insights, you can identify innovative strategies to expand your Amazon presence through improved off-platform experiences. Gaining an understanding of the effectiveness of your multi-channel digital marketing efforts is crucial. Utilize real-time advertising analytics to make necessary adjustments that will maximize your impact and improve operational efficiency. Discover which of your marketing strategies yield the highest return on investment and drive significant sales, helping you to formulate future marketing strategies. Currently, Amazon Attribution is available to professional sellers enrolled in the Amazon Brand Registry, as well as vendors and agencies with clients selling on Amazon, allowing eligible sellers and vendors to utilize this measurement tool effectively. In this way, you can take a data-driven approach to enhance your marketing efforts and ultimately boost your business's growth on Amazon.
Description
Nova Analytics serves as a comprehensive cloud analytics solution tailored for sellers on the Amazon marketplace, brand proprietors, Vendor Central suppliers, and agencies overseeing multiple accounts. By integrating data from Seller Central, Vendor Central, and Amazon Ads, it offers users a unified view across various Amazon marketplaces. This enables them to evaluate sales figures, Amazon fees, business-related expenses, and profits for each SKU, while also examining advertising effectiveness based on both campaigns and search terms. Furthermore, users can keep track of orders, inventory levels, stock replenishment rates, listing health, customer reviews, and search-query performance. In addition to these features, Nova delivers reporting for Amazon DSP, provides read-only database access for business intelligence applications, and hosts a Model Context Protocol (MCP) server that allows compatible AI tools to retrieve account information. Teams utilize this platform to assess and contrast marketplace and account performance effectively, gaining insights into profitability even after accounting for Amazon fees and expenses like cost of goods, FBM shipping, and VAT. This comprehensive functionality makes Nova Analytics an invaluable resource for those looking to maximize their success on the Amazon platform.
API Access
Has API
Yes
API Access
Has API
Yes
Integrations
Amazon Ads
Yes
5X
Yes
AWS Secrets Manager
Yes
Amazon
Yes
Amazon Fresh
Yes
Amazon Seller Central
No
Amazon Transcribe
Yes
Beats
Yes
ChatGPT
No
Claude
No
Integrations
Amazon Ads
Yes
5X
No
AWS Secrets Manager
No
Amazon
No
Amazon Fresh
No
Amazon Seller Central
Yes
Amazon Transcribe
No
Beats
No
ChatGPT
Yes
Claude
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
Yes
Pricing Details
$49/account/month
Plans are billed monthly per connected Amazon Seller Central or Vendor Central account. Pricing is based on the higher of average monthly order items or average monthly sales divided by $50. Tier 1 is $49/account/month for up to 1,000 billable-volume units; prices rise by tier to $299/account/month for up to 50,000 units, with custom pricing above that. Volume discounts begin with the sixth connected account. Prices exclude VAT and other applicable taxes. New customers receive a 14-day free trial with no payment method required.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/solutions/products/amazon-attribution
Vendor Details
Company Name
Nova
Founded
2023
Country
France
Website
novadata.io
Product Features
Amazon Seller Tools
A/B Testing
No
Alerts / Notifications
No
Analytics / Reporting
Yes
Campaign Management
No
Competitor Analysis
No
Content Management / Optimization
No
Conversion / ROI Tracking
Yes
Customer Data Management
No
Email Marketing
No
Feedback Management
No
Inventory Management
No
Keyword Tracking / Research
No
Order Management
No
PPC Ads Management
No
Price Optimization
No
Rank Optimization
No
Refund Management
No
Review Management
No
Sales Tracking / Analysis
No
Shipping Management
No
Trend Analysis
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Product Features
Amazon Seller Tools
A/B Testing
No
Alerts / Notifications
No
Analytics / Reporting
No
Campaign Management
No
Competitor Analysis
No
Content Management / Optimization
No
Conversion / ROI Tracking
No
Customer Data Management
No
Email Marketing
No
Feedback Management
No
Inventory Management
No
Keyword Tracking / Research
No
Order Management
No
PPC Ads Management
No
Price Optimization
No
Rank Optimization
No
Refund Management
No
Review Management
No
Sales Tracking / Analysis
No
Shipping Management
No
Trend Analysis
No
