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Description
Digital viewers demand immediate access to video content and a seamless viewing experience across all devices and locations. Factors that can detract from this experience, such as delays in loading, subpar video quality, and frequent buffering, can result in decreased audience engagement, increased drop-off rates, negative perceptions of the brand, and a diminished chance of viewers returning. The importance of addressing the relationship between video quality, consistent performance, and overall business outcomes cannot be overstated. Gaining insight into your audience's online viewing habits from both a quality and engagement perspective is essential for maintaining a strong grasp on your business's health. Furthermore, having clear visibility into video performance quality is vital for revealing important insights about your viewers, which ultimately affects the long-term sustainability of your business and its success in the competitive digital landscape.
Description
Data-driven ideation uncovers the preferred topics, formats, tones, and visuals that resonate with your target audiences, enhancing engagement within your selected markets. It is essential to assess engagement across various channels, formats, and markets. Comprehensive insights provide a detailed understanding of content performance and areas for optimization. A user-friendly content management system powered by Contrend's insights facilitates project flow from initial briefing to final deployment. The real-time optimization of Contrend's prediction engine improves the accuracy of trend forecasts for your brand, audience, and competitors with each moment that passes. By simply inputting a topic and market, you can access extensive data on the content preferences of your audience. Interestingly, around 90% of your audience may not actively comment or like your posts. The Engagement Index serves as a valuable tool for identifying the majority of users who are actively engaging with your content, ensuring you can tailor your strategy effectively. Understanding these engagement patterns can significantly enhance your content strategy and overall audience interaction.
API Access
Has API
API Access
Has API
Integrations
Akamai
Evolv Al
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Akamai Technologies
Founded
1998
Country
United States
Website
www.akamai.com/products/media-analytics
Vendor Details
Company Name
Contrend
Founded
2021
Country
Singapore
Website
contrend.com/platform/
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking