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Description

Digital viewers demand immediate access to video content and a seamless viewing experience across all devices and locations. Factors that can detract from this experience, such as delays in loading, subpar video quality, and frequent buffering, can result in decreased audience engagement, increased drop-off rates, negative perceptions of the brand, and a diminished chance of viewers returning. The importance of addressing the relationship between video quality, consistent performance, and overall business outcomes cannot be overstated. Gaining insight into your audience's online viewing habits from both a quality and engagement perspective is essential for maintaining a strong grasp on your business's health. Furthermore, having clear visibility into video performance quality is vital for revealing important insights about your viewers, which ultimately affects the long-term sustainability of your business and its success in the competitive digital landscape.

Description

Data-driven ideation uncovers the preferred topics, formats, tones, and visuals that resonate with your target audiences, enhancing engagement within your selected markets. It is essential to assess engagement across various channels, formats, and markets. Comprehensive insights provide a detailed understanding of content performance and areas for optimization. A user-friendly content management system powered by Contrend's insights facilitates project flow from initial briefing to final deployment. The real-time optimization of Contrend's prediction engine improves the accuracy of trend forecasts for your brand, audience, and competitors with each moment that passes. By simply inputting a topic and market, you can access extensive data on the content preferences of your audience. Interestingly, around 90% of your audience may not actively comment or like your posts. The Engagement Index serves as a valuable tool for identifying the majority of users who are actively engaging with your content, ensuring you can tailor your strategy effectively. Understanding these engagement patterns can significantly enhance your content strategy and overall audience interaction.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Akamai
Evolv Al

Integrations

Akamai
Evolv Al

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Akamai Technologies

Founded

1998

Country

United States

Website

www.akamai.com/products/media-analytics

Vendor Details

Company Name

Contrend

Founded

2021

Country

Singapore

Website

contrend.com/platform/

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Product Features

Alternatives

Alternatives