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Description
Adslot is a digital media trading platform designed to enhance efficiency for advertisers, agencies, and publishers by combining automation with direct oversight. It serves as a centralized resource where advertisers and agencies can seamlessly plan, purchase, and refine premium media directly from publishers, thereby cutting out middlemen and fostering greater transparency in expenditures. Publishers are empowered to monetize their inventory through self-service storefronts, where they can establish their own pricing, authorize campaigns, receive creative assistance, and enjoy lower operational costs alongside improved profit margins. The platform supports unique workflows catering to various buying scenarios, including direct purchasing (multiple buyers to multiple sellers), publisher storefronts (one seller to numerous buyers), and partner marketplaces (one buyer to many sellers). Adslot's compelling value proposition encompasses expedited deal execution, greater allocation of the media budget towards high-quality direct inventory, and comprehensive insight into budget allocation, all of which contribute to a more streamlined media buying experience. Moreover, this innovative approach not only enhances collaboration between parties but also drives increased returns on investment for all stakeholders involved.
Description
Smoot is a cutting-edge advertising platform powered by AI that combines emotional context, brand identity, and analytical intelligence to enhance media campaigns and optimize publisher revenue. By analyzing videos, images, and text in real-time, it detects the emotions of the audience and aligns advertisements with contexts that resonate, ensuring that your message is delivered to viewers when they are most receptive. For advertisers, Smoot offers a modern alternative to traditional, cookie-based targeting by providing emotionally aware media delivery across various formats, including video, display, and connected television, which minimizes waste and enhances performance indicators such as engagement and completion rates. Additionally, it integrates with fraud detection systems to maintain the integrity of campaigns. For publishers, Smoot acts as an AI-driven monetization solution, consolidating demand from Google Open Bidding, Amazon TAM, over 20 supply-side platforms, and direct sales, which helps to maximize cost per thousand impressions (CPM) through intelligent header bidding. The platform's AI continuously learns from the feedback received on campaigns and recommends actionable optimizations, further improving effectiveness. In summary, Smoot not only elevates advertising efficiency but also fosters stronger connections between brands and their audiences.
API Access
Has API
API Access
Has API
Integrations
Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Oracle Moat
Integrations
Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Oracle Moat
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adslot
Country
Australia
Website
www.adslot.com
Vendor Details
Company Name
Smoot AI
Founded
2023
Country
Spain
Website
www.smoot.ai/
