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Description

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

Description

Roaspy serves as a comprehensive online platform for marketing attribution and ad tracking, tailored for businesses and marketing teams striving to link their paid advertising efforts to leads, sales, and overall revenue generation. By monitoring website visits and important conversion events, it provides valuable insights into campaign performance, return on ad spend, and customer journey analytics through user-friendly dashboards. The platform facilitates attribution reporting specifically for Meta and Google advertising while seamlessly integrating conversion data from various services such as ecommerce, payment processing, booking systems, forms, and customer management tools, including popular options like Stripe, Shopify, PayPal, HubSpot, and GoHighLevel. Additionally, Roaspy features a browser extension that highlights revenue metrics directly within advertising platforms, along with robust functionalities such as server-side tracking, webhooks, team collaboration, and business management capabilities. Marketers and agencies can leverage Roaspy not only to assess campaign results across multiple accounts but also to gain comparative insights into attribution perspectives, enhancing their advertising strategies and decision-making processes. This multifaceted tool empowers users to make data-driven adjustments to their marketing endeavors for improved outcomes.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

5X Yes 
Act-On Yes 
AdStage Yes 
CloudNuro Yes 
Joomla! Yes 
Ketch Yes 
Meta Ads No 
Model Context Protocol (MCP) No 
Olark Yes 
Optimizely One Yes 
PayPal No 
Personizely Yes 
Salesforce Yes 
Salesforce Data 360 Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Shopify No 
SnapEngage Yes 
Stripe No 
Uberflip Yes 
VWO Insights Yes 

Integrations

5X No 
Act-On No 
AdStage No 
CloudNuro No 
Joomla! No 
Ketch No 
Meta Ads Yes 
Model Context Protocol (MCP) Yes 
Olark No 
Optimizely One No 
PayPal Yes 
Personizely No 
Salesforce No 
Salesforce Data 360 No 
Salesforce Marketing Cloud Account Engagement No 
Shopify Yes 
SnapEngage No 
Stripe Yes 
Uberflip No 
VWO Insights No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$47/month
The Standard plan costs $47 per month and includes the first $1,500 in tracked monthly ad spend. Additional charges are based on tracked ad spend.
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/marketo/marketo-measure.html

Vendor Details

Company Name

Roaspy

Founded

2025

Country

United States

Website

roaspy.com

Product Features

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Alternatives

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