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Description

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

Description

Eliminating inefficiencies in marketing expenditure is achievable through privacy-conscious attribution, contemporary Bayesian analytics, and automated data workflows. Clients who utilize Recast typically see a blended return on investment rise by 10% within six months, facilitating quicker and more effective growth. By avoiding the use of user-level or cookie data, Recast ensures straightforward setup and resilience against evolving privacy laws that may disrupt other measurement techniques. This platform enhances marketing effectiveness by providing real-time insights into the genuine influence of campaigns. Designed for modern marketers, it allows for adjustments in budget allocation based on ongoing performance metrics. With features such as confidence intervals for every return on investment, saturation curves, and time shift estimates, Recast can predict the most impactful use of budgetary resources. The innovative Bayesian framework enables the seamless integration of your specific business context into the analytical model, ensuring tailored insights that drive results. Ultimately, Recast empowers marketers to make informed decisions that maximize their marketing potential.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

5X Yes 
Act-On Yes 
AdStage Yes 
Adobe Marketing Cloud Yes 
Adobe Marketo Engage Yes 
Call Sumo Yes 
Desktop.com Yes 
Eloqua Yes 
HubSpot Marketing Hub Yes 
Ketch Yes 
Olark Yes 
Optimizely One Yes 
Personizely Yes 
Salesforce Yes 
Salesforce Marketing Cloud Account Engagement Yes 
SyncApps Yes 
TROCCO Yes 
Uberflip Yes 
VWO Insights Yes 
WordPress Yes 

Integrations

5X No 
Act-On No 
AdStage No 
Adobe Marketing Cloud No 
Adobe Marketo Engage No 
Call Sumo No 
Desktop.com No 
Eloqua No 
HubSpot Marketing Hub No 
Ketch No 
Olark No 
Optimizely One No 
Personizely No 
Salesforce No 
Salesforce Marketing Cloud Account Engagement No 
SyncApps No 
TROCCO No 
Uberflip No 
VWO Insights No 
WordPress No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/marketo/marketo-measure.html

Vendor Details

Company Name

Recast

Country

United States

Website

getrecast.com

Product Features

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

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