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Description

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

Description

OneInsight is designed to seamlessly integrate the wealth of customer data generated by Marketo into any sales setting, effectively fostering authentic marketing and sales collaboration for organizations utilizing Marketo. It presents intricate data through an intuitive user interface, enabling sales teams to swiftly pinpoint the most qualified leads, thus conserving valuable time. The platform aims to maximize Marketo’s capabilities for sales teams, truly enhancing the alignment between marketing and sales departments while ensuring rapid decision-making that aligns with customer needs. In situations where information alone may not secure a sale, OneInsight empowers your sales team to engage directly with customers. By utilizing Marketo's Best Bets feature, OneInsight accurately identifies the individuals who present the greatest opportunities for driving revenue, making it an essential tool for any sales organization. With this innovative approach, OneInsight not only streamlines the sales process but also enhances overall customer engagement strategies.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
5X Yes 
AdStage Yes 
Adobe Marketing Cloud Yes 
CallTrackingMetrics Yes 
Eloqua Yes 
HubSpot Marketing Hub Yes 
Joomla! Yes 
Ketch Yes 
Olark Yes 
Optimizely One Yes 
Personizely Yes 
Salesforce Yes 
Salesforce Data 360 Yes 
Salesforce Marketing Cloud Account Engagement Yes 
SnapEngage Yes 
SyncApps Yes 
Uberflip Yes 
VWO Insights Yes 
WordPress Yes 

Integrations

Adobe Marketo Engage Yes 
5X No 
AdStage No 
Adobe Marketing Cloud No 
CallTrackingMetrics No 
Eloqua No 
HubSpot Marketing Hub No 
Joomla! No 
Ketch No 
Olark No 
Optimizely One No 
Personizely No 
Salesforce No 
Salesforce Data 360 No 
Salesforce Marketing Cloud Account Engagement No 
SnapEngage No 
SyncApps No 
Uberflip No 
VWO Insights No 
WordPress No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$30 for 5 seats per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/marketo/marketo-measure.html

Vendor Details

Company Name

OneInsight

Country

Germany

Website

oneinsight.io

Product Features

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Sales Analytics

Collaboration Tools No 
Dashboards No 
Forecasting Analytics No 
Ideal Customer Profile (ICP) No 
Lead Analytics No 
Pipeline Management No 
Predictive Forecasting No 
Predictive Lead Scoring No 
Sales Intelligence Reporting No 

Sales Enablement

Collaboration No 
Contact Management No 
Content Management No 
Document Management No 
Goals / Quota Management No 
Lead Management No 
Meeting Management No 
Performance Management No 
Presentation Management No 
Proposal Management No 
Territory Management No 
Training Management No 

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