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Description
Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.
Description
Follow our three-step guided setup instructions, or if you prefer, let us handle everything for you! You'll be up and running in no time at all. Digesto streamlines the creation of email campaigns and newsletters, allowing you to save numerous hours each week while transforming your marketing efforts into a highly efficient content machine. With Digesto's seamless integration of RSS-to-Email with Marketo, you can utilize your marketing automation platform as a cohesive hub for nurturing, converting, and analyzing your blog subscribers. Whenever you publish fresh content on your blog or news feed, Digesto automatically retrieves your RSS feed and infuses new posts into your Marketo email template at your selected frequency. Furthermore, Digesto initiates a Marketo campaign to deliver your emails directly to your subscribers, ensuring they receive beautifully designed emails that are optimized for all devices. You can customize your emails by leveraging your Marketo templates to create a post-email, blog newsletter, or news feed that aligns with your branding, or you can choose from our extensive template library to suit your needs. This way, you can maintain a consistent and professional appearance for all your communications while saving valuable time.
API Access
Has API
API Access
Has API
Integrations
Adobe Marketo Engage
5X
Adobe Marketing Cloud
Call Sumo
CallTrackingMetrics
Clinicient
Desktop.com
Eloqua
Joomla!
Ketch
Integrations
Adobe Marketo Engage
5X
Adobe Marketing Cloud
Call Sumo
CallTrackingMetrics
Clinicient
Desktop.com
Eloqua
Joomla!
Ketch
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$49 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/marketo/marketo-measure.html
Vendor Details
Company Name
Perkuto
Founded
2013
Country
Canada
Website
digesto.io
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Product Features
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor