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Description
Adlook is a Brand Growth Partner delivering business results across the open internet, connected TV, audio, in-app, and in-game. Its Brand Growth Platform holds growth strategy, audience targeting, creative, activation, and measurement in one place, all in-house, with no add-ons, so clients aren't stitching audiences, creative, and measurement together from separate vendors. It is built for upper- and mid-funnel brand campaigns, reporting against business goals such as market share, ROI, sales, and brand equity, not media metrics alone.
Behind the results sits Adlook Intelligence, the technology layer that gives each brand its own Deep Learning model, trained on that brand's own data rather than one shared model across every advertiser. Adlook People, the client development and technical account teams, plan and run campaigns, and the agentic AI layer, operates parts of the platform on the client's behalf.
Key Features:
- Deep Learning bidder, trained per advertiser and continuously retrained on live performance data
- Content-based, LLM contextual, vector-based targeting across web, CTV, audio, in-app, and in-game
- ID-agnostic targeting, with no third-party IDs required
- Omnichannel reach across roughly 95% of the open internet on web, plus CTV, audio, in-app, and in-game inventory
- Attention-based buying, optimizing pre-bid toward verified attention rather than viewability alone
- In-house Creative Lab™ team, included in every campaign
- Supply path optimization, reducing intermediaries between advertiser and publisher
- In-house measurement suite, including Brand Lift Studies, cross-device attribution, and business-results tools such as Geo-Lift, offline sales, and footfall
Description
We create advanced marketing technology tailored for top-tier iGaming operators. Our suite of advertising technology caters to iGaming businesses, direct response advertisers, and affiliates alike. With our DSP called Ace, you gain comprehensive insights into your campaigns and can monitor new depositing customer (NDC) activity across various supply channels. By utilizing cutting-edge impression analytics and artificial intelligence, we assist in avoiding common pitfalls like overspending on ad inventory or inadvertently bidding on the same inventory multiple times. Our intelligent pixel technology allows you to harness your audience data seamlessly within your media buying processes. Additionally, we implement ad-serving regulations to safeguard your license and ensure compliance with industry standards. Rather than having your marketing team manage a myriad of ad networks, supply-side platforms, and exchanges, our DSP streamlines their efforts to focus on enhancing monthly NDC figures. This efficiency is bolstered by our established integrations with all prominent supply platforms, along with the capability to incorporate new supply sources as needed. Furthermore, our commitment to innovation means we continuously seek ways to improve the effectiveness of your advertising strategies.
API Access
Has API
API Access
Has API
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Integrations
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Integrations
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Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adlook
Founded
2022
Country
United States
Website
adlook.com
Vendor Details
Company Name
Wiget Group
Founded
2008
Country
Sweden
Website
www.wigetgroup.com