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Description

Addressable streamlines web3 user acquisition through a straightforward three-step process. By merging on-chain and social data, you can gain a deep understanding of any audience, unlocking valuable insights. The platform offers complete attribution from Web2 to Web3, facilitating marketing decisions rooted in data. You can track the journey of audiences from their first interactions, such as a Tweet or a Discord message, all the way to their on-chain activities, including NFT acquisitions, DEX trades, or in-game purchases. This innovative platform is specifically engineered to pinpoint users based on both their on-chain and off-chain behaviors. With Addressable, you'll direct your efforts toward individuals who are already immersed in the crypto ecosystem. Grasping the nuances of your audience is essential for effective advertising, which is why we empower you to tailor your audience according to specific criteria. Additionally, you can connect with users engaged with your competitors, whether they are social media followers or active participants in their smart contracts, enhancing your outreach strategy. Ultimately, this enables you to develop more targeted marketing campaigns that resonate with potential users in the evolving web3 landscape.

Description

Moonbeam offers more than a simple EVM implementation; it serves as an advanced Layer 1.5 chain that replicates Ethereum’s Web3 RPC, along with accounts, keys, subscriptions, logs, and additional functionalities. This platform enhances the foundational Ethereum features by incorporating aspects like on-chain governance, staking, and cross-chain integrations, providing a comprehensive solution for developers. By utilizing Moonbeam, you can tap into market segments that Ethereum struggles to access due to high gas fees. Additionally, you can gain a competitive edge by launching your projects early within Polkadot’s swiftly growing parachain ecosystem. With built-in support for assets such as DOT and ERC-20 tokens, as well as essential infrastructure services like Chainlink and The Graph, Moonbeam stands out as a robust option for decentralized application development. It is clear that the Moonbeam platform significantly broadens the scope of what developers can achieve beyond traditional Ethereum capabilities.