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Description
AdButler is an API-first ad server and retail media platform built for teams that need to launch revenue programs fast without hiring an ad-tech army. Serve and measure ads across web, apps, video/CTV (VAST/VPAID), DOOH, and email newsletters from one platform. Our global edge network delivers sub-100ms latency at scale, with precise targeting (geo, device, time, contextual, first-party data), frequency capping, pacing, and creative optimization.
Developers get clean REST APIs, SDKs, webhooks, and server-to-server options so you can integrate AdButler into your stack—whether you’re powering a publisher CMS, a marketplace, a SaaS platform, or a retail media network. Business users get a white-label self-serve portal, order and line item management, trafficking tools, and real-time reporting your finance team will actually trust.
Use cases we enable: direct-sold campaigns alongside third-party demand; retail media sponsored placements and on-site display; newsletter monetization with first-party identity; unified ad ops for digital signage/DOOH; and video monetization across web and OTT. Privacy is built-in (GDPR/CCPA), and our team offers custom engineering when you need something bespoke.
Backed by 25+ years in ad tech and trusted by 10,000+ customers, AdButler pairs modern infrastructure with “real human” support. Pricing starts at $179/month for 1M requests. Try the platform free or book a demo to see how quickly you can ship your next ad product.
Description
Passendo stands out as the premier European platform for monetizing newsletter inventory, having been established in 2016 by two visionaries in digital advertising. Our innovative email ad server and SSP have garnered accolades and are instrumental in delivering value to both publishers and advertisers on a global scale, boasting access to over 4,000 high-quality publishing house newsletters. By collaborating with major media publishers around the world, we facilitate the activation of new revenue streams through the underutilized channel of in-email advertising, allowing brands to engage with fresh audiences and discover exciting possibilities. We offer an array of essential features, including comprehensive campaign management with A/B testing, various pricing models such as CPM, CPC, and CPA, as well as sponsorship options. Users can personalize the appearance of Native and Display formats for each ad placement, and benefit from extensive reporting on advertisers, campaigns, and overall performance. Additionally, our platform empowers users to negotiate direct deals with their network of publishers, ensuring complete control and transparency through Inclusion and Exclusion filters. This flexibility enables advertisers to fine-tune their demand strategies to suit specific markets and industry verticals, enhancing their advertising effectiveness.
API Access
Has API
API Access
Has API
Integrations
ActiveCampaign
Android
Apple iOS
DV Publisher Suite
Google Ad Manager
HubSpot CRM
JSON
JW Player
Mailchimp
Salesforce
Integrations
ActiveCampaign
Android
Apple iOS
DV Publisher Suite
Google Ad Manager
HubSpot CRM
JSON
JW Player
Mailchimp
Salesforce
Pricing Details
Starts at $179/month
Free Trial
Free Version
Pricing Details
€500 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Sparklit Networks
Founded
1996
Country
United States
Website
www.adbutler.com/
Vendor Details
Company Name
Passendo
Founded
2016
Country
Denmark
Website
passendo.com
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking