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Description
Active Agent is a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at value-driven, automated, and data-centric media purchasing. It accommodates multiple formats such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. The platform facilitates effective planning, purchasing, and optimization of programmatic advertising across these diverse channels. Active Agent guarantees full compliance with data protection regulations through straightforward campaign configurations that automatically align with IAB standards and EU guidelines. Brand safety is prioritized through pre-bid integrations that deliver automatic quality control during media buying, ensuring that placements are secure and tailored to each brand's needs. Furthermore, the platform allows for centralized management of all prevalent deal types, complete with forecasting and in-depth reporting features, along with an extensive directory of exclusive, always-on deals spanning various channels. This level of integration and accessibility empowers advertisers to maximize their campaign effectiveness and reach their target audiences more efficiently.
Description
Empower individuals and initiatives through solutions rooted in data. Gain insights into the landscape by utilizing the finest voter data and analytics available. Mobilize your audience effectively to secure funding and lead successful campaigns. Enhance your connection with voters through our cutting-edge media buying platform. As a comprehensive data solutions firm, we are committed to assisting progressive movements and campaigns in their quest for victory. Since our inception in 2004, we have been developing the premier voter database in the industry while continuously innovating ways to harness data for a brighter future. Our all-encompassing media buying platform, TargetSmart MBP, is transforming the digital advertising sector by offering unmatched affordability, speed, and clarity. Connect with your ideal audience at the perfect moment and location while enjoying savings of 15% or more compared to alternative media buying platforms. We are a solutions-oriented company focused on empowering you to better comprehend, engage, and mobilize your essential stakeholders to achieve your objectives, fostering a more informed community in the process.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Virtual Minds
Founded
2001
Country
Germany
Website
virtualminds.com/active-agent/
Vendor Details
Company Name
TargetSmart
Founded
2004
Country
United States
Website
targetsmart.com