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Description
Active Agent is a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at value-driven, automated, and data-centric media purchasing. It accommodates multiple formats such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. The platform facilitates effective planning, purchasing, and optimization of programmatic advertising across these diverse channels. Active Agent guarantees full compliance with data protection regulations through straightforward campaign configurations that automatically align with IAB standards and EU guidelines. Brand safety is prioritized through pre-bid integrations that deliver automatic quality control during media buying, ensuring that placements are secure and tailored to each brand's needs. Furthermore, the platform allows for centralized management of all prevalent deal types, complete with forecasting and in-depth reporting features, along with an extensive directory of exclusive, always-on deals spanning various channels. This level of integration and accessibility empowers advertisers to maximize their campaign effectiveness and reach their target audiences more efficiently.
Description
Adlook serves as a Brand Growth Partner within the RTB House group, featuring a comprehensive Brand Growth Platform that integrates growth strategies, audience targeting, creative production, campaign management, and performance measurement all in one location. Beneath this platform lies Adlook Intelligence, a proprietary technology developed in-house and customized for each advertiser, focusing on aspects such as bidding, omnichannel delivery, optimization, supply quality, brand safety, and dynamic creative solutions. Additionally, Zora, the AI component of Adlook, collaborates with a dedicated team of strategists, media buyers, and creative designers to enhance effectiveness. Campaigns are executed across various channels, including the open web, CTV, audio, in-app, and in-game environments, with results articulated in business-relevant metrics such as market share, ROI, sales, distribution, and brand equity. Simply share your objectives with us, and we will deliver the results you seek. We pride ourselves on transforming goals into tangible outcomes.
API Access
Has API
API Access
Has API
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Integrations
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Integrations
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Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Virtual Minds
Founded
2001
Country
Germany
Website
virtualminds.com/active-agent/
Vendor Details
Company Name
Adlook
Founded
2022
Country
United States
Website
adlook.com