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Average Ratings 0 Ratings

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ease
features
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support

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Description

Active Agent is a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at value-driven, automated, and data-centric media purchasing. It accommodates multiple formats such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. The platform facilitates effective planning, purchasing, and optimization of programmatic advertising across these diverse channels. Active Agent guarantees full compliance with data protection regulations through straightforward campaign configurations that automatically align with IAB standards and EU guidelines. Brand safety is prioritized through pre-bid integrations that deliver automatic quality control during media buying, ensuring that placements are secure and tailored to each brand's needs. Furthermore, the platform allows for centralized management of all prevalent deal types, complete with forecasting and in-depth reporting features, along with an extensive directory of exclusive, always-on deals spanning various channels. This level of integration and accessibility empowers advertisers to maximize their campaign effectiveness and reach their target audiences more efficiently.

Description

AdTech Europe offers a comprehensive programmatic demand-side platform (DSP) tailored for businesses aiming to manage their own advertising operations rather than relying on external technologies. Clients can opt for either a DSP License, signifying licensed ownership, or a complete Acquisition that provides the entire source code for extensive customization options. Both choices come with unlimited queries per second (QPS) without incurring any query fees, access to over 1,000 supply-side platform (SSP) integrations, as well as compatibility with OpenRTB and XML protocols, and integration with ad exchanges (ADX). Features also encompass white-label branding, an AI-powered automation suite, a reseller plugin, onboarding assistance, and continuous upgrades throughout the lifetime of the service. The platform supports a variety of ad formats including display, native, push notifications, pop-under ads, and video, alongside robust fraud filtering and third-party verification integrations. Additionally, a plug-and-play White Label DSP Software as a Service (SaaS) option is available starting at $500 per month. Beyond these offerings, AdTech Europe also specializes in custom ad technology development, AdOps outsourcing services, and protection against ad fraud, ensuring that clients have a comprehensive suite of solutions for their advertising needs. Their commitment to innovation and client success makes them a valuable partner in the ad tech landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises Yes 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Virtual Minds

Founded

2001

Country

Germany

Website

virtualminds.com/active-agent/

Vendor Details

Company Name

AdTech Europe (3DMA Ltd)

Country

Bulgaria

Website

adtech.eu

Product Features

Alternatives

Alternatives

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