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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.

Description

Building Machine Learning Pipelines internally can be costly and take longer than expected. Gartner's statistics show that more than 80% will fail in AI Projects. Cortex helps teams set up machine learning faster than other alternatives and puts data to work for business results. Every team can create their own AI Predictions. You no longer need to wait for a team to be hired and costly infrastructure to be built. Cortex allows you to make predictions using the data you already own, all via a simple web interface. Everyone can now be a Data Scientist! Cortex automates the process for turning raw data into Machine Learning Pipelines. This eliminates the most difficult and time-consuming aspects of AI. These predictions are accurate and always up-to-date because Cortex continuously ingests new data and updates the underlying model automatically, with no human intervention.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AWS Marketplace Yes 
Adobe Analytics No 
Amazon Web Services (AWS) No 
Ascend No 
Google Cloud Platform No 
Hedgehog Yes 
Microsoft Azure No 
MoEngage No 
Salesforce No 
Salesforce Agentforce Marketing No 
Segment No 
Snowflake No 
Tableau No 
Zephr No 

Integrations

AWS Marketplace No 
Adobe Analytics Yes 
Amazon Web Services (AWS) Yes 
Ascend Yes 
Google Cloud Platform Yes 
Hedgehog No 
Microsoft Azure Yes 
MoEngage Yes 
Salesforce Yes 
Salesforce Agentforce Marketing Yes 
Segment Yes 
Snowflake Yes 
Tableau Yes 
Zephr Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

ADARA

Founded

2005

Country

United States

Website

adara.com/cortex/

Vendor Details

Company Name

Vidora

Founded

2013

Country

United States

Website

vidora.com

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Artificial Intelligence

Chatbot No 
For Healthcare No 
For Sales No 
For eCommerce No 
Image Recognition No 
Machine Learning No 
Multi-Language No 
Natural Language Processing No 
Predictive Analytics No 
Process/Workflow Automation No 
Rules-Based Automation No 
Virtual Personal Assistant (VPA) No 

Machine Learning

Deep Learning No 
ML Algorithm Library No 
Model Training No 
Natural Language Processing (NLP) No 
Predictive Modeling No 
Statistical / Mathematical Tools No 
Templates No 
Visualization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

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