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Average Ratings 0 Ratings
Description
ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.
Description
OnPoint’s CORTEX™ serves as a sophisticated analytics platform that utilizes both historical data and the expertise of your process engineers to enhance profits by boosting operational efficiencies, which includes higher production rates and reduced downtime. Unlike basic regression or statistical methods, CORTEX integrates machine learning with powerful computational capabilities, allowing models to derive insights from intricate process data. You can upload your data in its original format, and CORTEX will automatically clean it, fill in missing values, and manage categorical variables effectively. It also provides tools for visualizing and eliminating outliers while permitting the addition of rows and columns to analyze which variables significantly impact your processes. The platform’s unique algorithm spares you the effort of searching for the optimal model, as MaGE generates a diverse range of models along with an optimized ensemble model and delivers performance scores for each. Ultimately, CORTEX empowers users to make data-driven decisions with confidence and efficiency.
API Access
Has API
API Access
Has API
Integrations
AWS Marketplace
Hedgehog
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
ADARA
Founded
2005
Country
United States
Website
adara.com/cortex/
Vendor Details
Company Name
OnPoint - A Koch Engineered Solutions Company
Country
United States
Website
www.onpointsolutions.com/cortex/
Product Features
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Product Features
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis