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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.

Description

Cortex harnesses cutting-edge machine learning technology to effortlessly monitor research interactions and pinpoint research incentives throughout all communication channels. We provide the most efficient and unobtrusive research payment validation services, ensuring your organization remains compliant and effective while utilizing accurate data for informed decision-making. Operating in real time, Cortex automatically gathers, interprets, and securely comprehends all internal and external research interactions within your business's information streams. This innovative system alleviates the pressure of tracking these interactions internally and negates the necessity of depending on and reconciling sell-side data, allowing your investment professionals to concentrate on their core competencies. Ultimately, Cortex empowers your team to operate more efficiently and effectively, transforming how research interactions are managed.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AWS Marketplace Yes 
Hedgehog Yes 

Integrations

AWS Marketplace No 
Hedgehog No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

ADARA

Founded

2005

Country

United States

Website

adara.com/cortex/

Vendor Details

Company Name

FeedStock

Founded

2015

Country

United Kingdom

Website

feedstock.com/products/cortex/

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Machine Learning

Deep Learning No 
ML Algorithm Library No 
Model Training No 
Natural Language Processing (NLP) No 
Predictive Modeling No 
Statistical / Mathematical Tools No 
Templates No 
Visualization No 

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