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Description
ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.
Description
Collaborate with DashLX to drive product advancements, enhance customer interactions, and glean valuable insights. The activity data amassed from our everyday lives is digitized, allowing for profound interpretation and value generation for both consumers and brands. By unlocking the digital portrayal of individuals’ daily routines, surroundings, and circumstances—gathered via GPS-enabled devices and wearables—we can provide tangible benefits for innovation and strengthen customer loyalty. The information necessary for pioneering ideas and nurturing lasting customer connections is readily accessible. Involved consumers actively share their experiences with brands and organizations, aiding in the design and delivery of the products and experiences they desire. We accurately represent activity specifics, behaviors, and various dimensions while revealing insights and trends related to weather and geography. This approach enables us to meet hyper-personalized consumer needs and preferences effectively. We also integrate and harmonize user data from various sources, ensuring it is structured, enhanced, and contextualized for optimal use. Ultimately, this process not only enriches consumer understanding but also drives strategic decisions for future innovations.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$500 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
ADARA
Founded
2005
Country
United States
Website
adara.com/cortex/
Vendor Details
Company Name
DashLX
Country
United States
Website
www.dashlx.com
Product Features
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization