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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.

Description

Cortex Xpanse consistently identifies and oversees assets throughout the entire internet, ensuring that your security operations team is free from any exposure blind spots. Gain a comprehensive perspective of your potential attack surface. It helps you pinpoint and attribute all assets connected to the internet, uncover both authorized and unauthorized assets, track modifications, and maintain a singular source of truth. By detecting hazardous communications in the global data flow, it aids in the prevention of breaches and upholding compliance. Additionally, it mitigates third-party risks by revealing potential vulnerabilities that may arise from misconfigurations. Ensure that you do not inherit security issues from mergers and acquisitions. Xpanse delivers a thorough, precise, and perpetually updated inventory of all assets facing the global internet, empowering you to identify, assess, and mitigate risks associated with your attack surface. Furthermore, you can highlight risky communications, evaluate supplier risks, and scrutinize the security posture of acquired organizations. Stay proactive in catching exposures and misconfigurations to avert potential breaches before they occur, ultimately strengthening your overall security framework.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AWS Marketplace Yes 
Cortex XSOAR No 
Hedgehog Yes 
Prisma Cloud No 

Integrations

AWS Marketplace No 
Cortex XSOAR Yes 
Hedgehog No 
Prisma Cloud Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

ADARA

Founded

2005

Country

United States

Website

adara.com/cortex/

Vendor Details

Company Name

Cortex

Founded

2014

Country

United States

Website

www.paloaltonetworks.com/cortex/cortex-xpanse

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Cybersecurity

AI / Machine Learning No 
Behavioral Analytics No 
Endpoint Management No 
IOC Verification No 
Incident Management No 
Tokenization No 
Vulnerability Scanning No 
Whitelisting / Blacklisting No 

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