Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.
Description
Cortex Xpanse consistently identifies and oversees assets throughout the entire internet, ensuring that your security operations team is free from any exposure blind spots. Gain a comprehensive perspective of your potential attack surface. It helps you pinpoint and attribute all assets connected to the internet, uncover both authorized and unauthorized assets, track modifications, and maintain a singular source of truth. By detecting hazardous communications in the global data flow, it aids in the prevention of breaches and upholding compliance. Additionally, it mitigates third-party risks by revealing potential vulnerabilities that may arise from misconfigurations. Ensure that you do not inherit security issues from mergers and acquisitions. Xpanse delivers a thorough, precise, and perpetually updated inventory of all assets facing the global internet, empowering you to identify, assess, and mitigate risks associated with your attack surface. Furthermore, you can highlight risky communications, evaluate supplier risks, and scrutinize the security posture of acquired organizations. Stay proactive in catching exposures and misconfigurations to avert potential breaches before they occur, ultimately strengthening your overall security framework.
API Access
Has API
No
API Access
Has API
No
Integrations
AWS Marketplace
Yes
Cortex XSOAR
No
Hedgehog
Yes
Prisma Cloud
No
Integrations
AWS Marketplace
No
Cortex XSOAR
Yes
Hedgehog
No
Prisma Cloud
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
ADARA
Founded
2005
Country
United States
Website
adara.com/cortex/
Vendor Details
Company Name
Cortex
Founded
2014
Country
United States
Website
www.paloaltonetworks.com/cortex/cortex-xpanse
Product Features
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
No
Behavioral Targeting
No
Campaign Segmentation
No
Content Analytics
No
Contextual Targeting
No
Customer Profiles
No
Experience Management
No
Recommendation Engine
No
Website Personalization
No
Product Features
Cybersecurity
AI / Machine Learning
No
Behavioral Analytics
No
Endpoint Management
No
IOC Verification
No
Incident Management
No
Tokenization
No
Vulnerability Scanning
No
Whitelisting / Blacklisting
No