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Description
ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.
Description
Cortex Xpanse consistently identifies and oversees assets throughout the entire internet, ensuring that your security operations team is free from any exposure blind spots. Gain a comprehensive perspective of your potential attack surface. It helps you pinpoint and attribute all assets connected to the internet, uncover both authorized and unauthorized assets, track modifications, and maintain a singular source of truth. By detecting hazardous communications in the global data flow, it aids in the prevention of breaches and upholding compliance. Additionally, it mitigates third-party risks by revealing potential vulnerabilities that may arise from misconfigurations. Ensure that you do not inherit security issues from mergers and acquisitions. Xpanse delivers a thorough, precise, and perpetually updated inventory of all assets facing the global internet, empowering you to identify, assess, and mitigate risks associated with your attack surface. Furthermore, you can highlight risky communications, evaluate supplier risks, and scrutinize the security posture of acquired organizations. Stay proactive in catching exposures and misconfigurations to avert potential breaches before they occur, ultimately strengthening your overall security framework.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
ADARA
Founded
2005
Country
United States
Website
adara.com/cortex/
Vendor Details
Company Name
Cortex
Founded
2014
Country
United States
Website
www.paloaltonetworks.com/cortex/cortex-xpanse
Product Features
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Product Features
Cybersecurity
AI / Machine Learning
Behavioral Analytics
Endpoint Management
IOC Verification
Incident Management
Tokenization
Vulnerability Scanning
Whitelisting / Blacklisting