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Description
ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.
Description
Cortex XSIAM, developed by Palo Alto Networks, represents a cutting-edge security operations platform aimed at transforming the landscape of threat detection, management, and response. This innovative solution leverages AI-powered analytics, automation, and extensive visibility to significantly boost the performance and efficiency of Security Operations Centers (SOCs). By assimilating data from various sources such as endpoints, networks, and cloud environments, Cortex XSIAM delivers real-time insights along with automated workflows that expedite threat detection and mitigation. Its advanced machine learning technologies help to minimize distractions by effectively correlating and prioritizing alerts, allowing security teams to concentrate on the most pressing incidents. Additionally, the platform's scalable design and proactive threat-hunting capabilities enable organizations to remain vigilant against the ever-changing nature of cyber threats, all while optimizing operational workflows. As a result, Cortex XSIAM not only enhances security posture but also promotes a more agile and responsive operational environment.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
ADARA
Founded
2005
Country
United States
Website
adara.com/cortex/
Vendor Details
Company Name
Palo Alto Networks
Founded
2005
Country
United States
Website
www.paloaltonetworks.com/cortex/cortex-xsiam
Product Features
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Product Features
SIEM
Application Security
Behavioral Analytics
Compliance Reporting
Endpoint Management
File Integrity Monitoring
Forensic Analysis
Log Management
Network Monitoring
Real Time Monitoring
Threat Intelligence
User Activity Monitoring