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features
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support

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Description

ADARA Cortex represents the latest advancement in our suite of data products and services, providing invaluable traveler intelligence to enhance hyper-personalization across all of your digital marketing channels. By utilizing real-time insights on travel intent and consumer purchase preferences drawn from a vast pool of over 850 million active traveler profiles within ADARA's Data Co-op, it focuses on activities occurring beyond your brand's immediate scope. This powerful tool enhances digital marketing efforts and boosts ROI across various consumer engagement platforms, including programmatic advertising, search, social media, television, email, and websites. For instance, a prominent airline has effectively employed ADARA data to refine their bidding strategies for paid Google Search, resulting in a 29% reduction in cost-per-acquisition for unbranded keywords and a remarkable 95% increase in click-through rates. With the Cortex Catalog, data sets within ADARA Cortex are meticulously curated to meet your specific requirements, and the platform is designed to be user-friendly, allowing you to effortlessly explore, assess, and implement your chosen data sets. Furthermore, this innovative approach not only enhances marketing effectiveness but also positions your brand to better understand and respond to evolving consumer behaviors in real time.

Description

Cortex is an innovative open-source solution that enhances horizontal scalability. While Prometheus is capable of handling up to 1 million samples per second on a single machine, Cortex enables a virtually limitless level of horizontal scaling. In an ever-evolving landscape, it is essential to adopt alternative strategies for monitoring individual virtual machines or servers. Prometheus features a service-discovery-driven, pull-based metrics system that caters to the dynamic characteristics of microservices. This capability allows for seamless monitoring of your entire ecosystem, regardless of the number of components involved. You can instrument your application to generate tailored metrics using the standard Prometheus client libraries, or you can leverage the vast array of Prometheus Exporters that gather data from existing software like MySQL, Redis, Java, ElasticSearch, and many others. By adopting these tools, organizations can ensure they maintain visibility and control over their complex infrastructures. This flexibility is particularly valuable in today's fast-paced, continuously changing technological environments.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AWS Marketplace Yes 
Amazon DynamoDB No 
Amazon S3 No 
Cydarm No 
Elasticsearch No 
Hedgehog Yes 
MySQL No 
Prometheus No 
Redis No 

Integrations

AWS Marketplace No 
Amazon DynamoDB Yes 
Amazon S3 Yes 
Cydarm Yes 
Elasticsearch Yes 
Hedgehog No 
MySQL Yes 
Prometheus Yes 
Redis Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

ADARA

Founded

2005

Country

United States

Website

adara.com/cortex/

Vendor Details

Company Name

The Cortex Authors

Founded

2014

Country

United Kingdom

Website

cortexmetrics.io

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

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