Best Channel Marketing Software for Azure Marketplace

Labra offers an AI-powered solution for businesses in the cloud ecosystem, enabling rapid go-to-market deployment with minimal engineering effort. The platform automates key aspects of the GTM process, such as listing solutions on major cloud marketplaces (AWS, Azure, Google Cloud), co-selling, and CRM synchronization. Labra reduces manual work and internal bottlenecks, helping sales teams close deals faster and increase revenue. It also empowers businesses to form stronger partnerships with cloud providers and channel partners, enhancing visibility and generating more qualified opportunities for sustained growth. By providing a centralized platform for GTM activities, Labra helps businesses manage relationships, streamline communication, and optimize performance. The system's ability to integrate seamlessly with existing tools further reduces the complexity of managing cloud sales and marketing efforts.

Tackle’s Cloud Marketplace Platform equips you with all the essential tools to effectively achieve a listing, initiate sales, and expand your marketplace operations. Committed to assisting software companies in generating revenue through cloud marketplaces, Tackle focuses on platforms such as AWS Marketplace, Azure Marketplace, and Google Cloud Platform Marketplace. The platform significantly accelerates the process of listing and selling products across these marketplaces while offering detailed transaction reporting without necessitating any engineering resources. It empowers your teams in sales, business development, operations, and finance to seamlessly interact with the Cloud Marketplaces, enabling rapid revenue growth. By selling through these Cloud Marketplaces, you benefit from a streamlined sales and procurement process, a quicker product launch, the ability to utilize existing relationships and budgets with cloud providers, and access to a vast pool of potential customers. Additionally, with Tackle, you can optimize your marketplace strategy to adapt to evolving market trends and customer demands.

Suger is the next-gen platform for Cloud Go-to-Market (Cloud GTM). We empower software companies to launch, scale, and optimize their presence across cloud marketplaces and partner ecosystems like AWS, Azure, Google Cloud, Snowflake, and Alibaba. By automating the heavy lifting behind Cloud GTM—private offers, CRM sync, entitlement provisioning, and co-sell workflows—Suger frees up sales, RevOps, and finance to focus on closing revenue, not managing processes. Designed API-first with 24+ native integrations, Suger connects seamlessly to cloud platforms, partner portals, CRMs, CPQs, billing tools, accounting systems, data platforms, and identity providers—powering the full marketplace lifecycle. Trusted by over 200 leading software companies—including Notion, Webflow, Intel, Clari, and Fivetran—Suger helps teams simplify operations and unlock marketplace growth.

Clazar's Cloud Sales Acceleration Platform provides software firms with tools to enhance and automate their entire cloud sales process within AWS, Azure, and Google Cloud marketplaces. It integrates smoothly with popular CRMs like Salesforce and HubSpot, allowing users to manage their listings, craft and monitor offers, and supervise co-sell opportunities right from their preferred platforms. The system delivers real-time analytics, offering a clear view of sales performance that aids in making informed decisions based on data. With strong governance measures and enterprise-level security, Clazar guarantees the protection of data and adherence to regulations like GDPR and SOC 2. With the confidence of over 150 industry leaders, Clazar has proven to enhance sales cycles by 40%, boost deal sizes by 80%, and increase win rates by 27%. Furthermore, its user-friendly interface ensures that teams can easily adopt the platform without extensive training or disruption to their existing workflows.