Best Campaign Management Software of 2025

Otterfish simplifies the process of creating and managing Facebook and Instagram Ads, catering specifically to small and medium-sized enterprises that may lack the resources or expertise in digital marketing. With Otterfish, anyone on your team can effortlessly launch high-performing ads, thanks to its user-friendly interface. The platform includes a variety of tools such as ad creation, publishing, audience testing, and performance analytics, making it a comprehensive solution for your advertising needs. It also offers a free plan, encouraging you to give it a try today. Additionally, Otterfish serves as a centralized hub for all your content and associated data. The innovative Creative Brain™ feature ensures that every image, ad, and product is meticulously tagged, enabling you to quickly access the best-performing visuals for specific products. You no longer need to rely on guesswork to identify your target audience or what creative elements resonate with them. By utilizing Audience tests, you can select an image, and Otterfish will automatically present it to real audience segments with corresponding captions, allowing for rapid comparison across different audience groups and optimizing your advertising strategy effectively. Now, marketing your business has never been easier or more efficient!

Marketing Star simplifies the process of coordinating, launching, and evaluating impactful customer journeys all within a single platform. Enjoy a frictionless customer experience that stands out and elevates your multichannel marketing strategies. Engage your audience from various perspectives by connecting with them through email, SMS, WhatsApp, QR codes, and beyond. Develop adaptable communication strategies that guide customers toward conversion, regardless of the medium. Discover the transformative potential of multichannel marketing and achieve unprecedented conversion rates. Whether you want to create straightforward campaigns or design intricate multi-channel customer journeys, our reliable tools and dynamic personalization features have you covered. Enjoy the flexibility to build scalable campaigns that maintain customer interest at every stage of their journey. Effortlessly design and manage templates for emails, SMS, landing pages, and more without requiring any technical skills. Our user-friendly template builder not only enhances your productivity but also allows you to focus on crafting compelling content that resonates with your audience.

Aitarget Tech is a social platform that allows you to create personalized videos and dynamic ads at scale. We offer software and managed services for tech clients who want to increase user acquisition and conversion. These are our key areas: - Ad performance - Feed management - Creative testing and scaling We are able to achieve results by sharing our strategic vision and running campaigns like professionals. We have a track record of success in working with large and medium-sized brands and agencies. We have partnered with Joom and Autodoc, 12 Storeez and Kaspersky, iProspect and Adidas.

XMP by Mobvista is the ultimate solution for app marketers looking to simplify their multi-channel advertising efforts. With cross-channel media buying, multi-dimensional data analysis, and bulk creative management capabilities, XMP makes it easy to manage campaigns across global media platforms and SDK ad networks. XMP provides detailed reporting and analytics, allowing marketers to track performance across all channels within the platform.

Netsertive empowers you to create advertisements effortlessly. We offer a variety of tools and templates that enable both designers and non-designers to craft video and rich media ads that can be displayed flawlessly across multiple screens, all without the necessity of coding. However, the Netsertive platform extends beyond mere creative capabilities. Our user-friendly campaign management interface allows individuals to swiftly check campaign statuses, generate placements, and assess delivery, pacing, and performance metrics—all within one cohesive workflow. While impressions and clicks are significant, they don't tell the whole story. With Netsertive, you have the ability to easily analyze and present performance metrics and KPIs that provide a detailed narrative. Our goal is to streamline and expedite ad production for everyone involved. Simply upload your assets, select desired features, and enter your call to action to instantly generate an advertisement, eliminating the need for design expertise. This seamless process ensures that anyone can launch effective ad campaigns with minimal effort.

Discover and analyze user behavior through precise targeting. Craft exceptional creatives that exceed expectations. Streamline processes for maximum efficiency. Pyxis, our cutting-edge marketing cloud, empowers brands to leverage data in innovative ways, allowing them to create memorable marketing campaigns that drive superior results. It provides a comprehensive suite of marketing APIs designed to facilitate a seamless digital marketing journey. Our dynamic modular structure is tailored to accelerate your business ambitions by generating actionable insights. Elevate your standards with our Creative AI tools, which transform your engagement with audiences and adjust to evolving trends, keeping pace with consumer demands. Utilize artificial intelligence to pinpoint the most pertinent segments, gaining a clear understanding of the needs, values, and behaviors of each subgroup within your broader audience. Optimize your marketing strategies across various platforms with our Optimization AI stack, ensuring that you achieve peak performance efficiency. By integrating these innovative tools, your marketing efforts can reach unprecedented heights.

Flashtalking stands out as a premier independent global ad server, catering to advertisers who prioritize data autonomy and aim to distinguish media sales from execution and assessment. By utilizing Flashtalking’s robust creative management tools, advertisers can achieve large-scale personalization by leveraging feeds and data through our innovative Decision Trees, a creative decision-making interface. The company's native identity solutions, along with partnerships with top identity providers, empower advertisers to connect with their audience through authentic one-to-one messaging. Furthermore, Flashtalking offers a sophisticated reporting platform and advanced analytics, enabling advertisers to gain a holistic understanding of the customer journey while uncovering actionable insights that drive performance. This combination of features positions Flashtalking as an indispensable ally for advertisers seeking to optimize their marketing efforts effectively.

At Sizmek by Amazon, we understand that crafting impressions that evoke inspiration is essential for establishing meaningful and enduring connections with your diverse audiences. Our powerful solutions enable seamless integration of your creative and data efforts, revolutionizing how you optimize campaigns across various media platforms. The Sizmek Ad Suite equips you with comprehensive tools for creating, distributing, and refining your messaging, offering features like ad serving, creative authoring, and top-tier dynamic creative optimization. With a robust global platform that generates over 1.5 trillion impressions annually, you can leverage this extensive reach. Sizmek’s Dynamic Creative Optimization (DCO) empowers you to design hundreds, or even thousands, of ads tailored specifically to your target audiences. By using the Sizmek Ad Suite, you can significantly enhance the relevance of your messaging, leading to improved performance in your campaigns. This integration ensures that your advertising strategy remains innovative and effective in a rapidly evolving digital landscape.

NewsCred's brand Welcome transforms the way marketers do marketing. It is the most widely used marketing orchestration platform by the world's most ambitious brands. It helps them strategically align their teams, eliminate the friction from execution, and show meaningful results. Only Welcome is a platform that was specifically designed to handle modern marketing's complexities and scale to support large teams around the globe. It's a new layer in the marketing technology stack that allows marketers to work together, connect with other martech tools, measure performance, and collaborate better. Welcome unlocks the potential of marketing. Learn why Welcome is the marketing home of some of the most recognizable brands in the world.