Best Brand Intelligence Software for Tableau

The Qualtrics XM Platform™ is a system that allows teams, departments and entire organizations, to manage four core business experiences: customer, product, employee, and brand, on one platform. Qualtrics is used by over 10,000 companies worldwide, including 75 percent of Fortune 100 and 99 out of the top 100 U.S. Business Schools, to build products people love, to create loyal customers, to develop a phenomenal culture for employees, and to build iconic brands. Listen to your customers' voice, improve the experience gap and increase loyalty and sales. With Qualtrics' Customer XM you get the latest listening engine technologies, business intelligence with predicative analytics, and all of the actionable capabilities to close the gap in a timely manner. This will allow you to gain a holistic view of your customers and take actions that have a significant impact.

Sprinklr Insights is a robust, AI-driven platform designed for enterprises, focusing on consumer and customer intelligence by consolidating data from over 30 digital and social media channels, along with numerous media outlets and websites into a cohesive, real-time system. This empowers organizations to convert unstructured conversations and feedback into meaningful intelligence, eliminating the noise. It effectively gathers the voice of the customer, tracks brand mentions, performs competitor analysis, detects potential crises, collects product feedback, identifies audience preferences, and monitors market trends all in one centralized location. Additionally, it offers contextual sentiment analysis, theme identification, anomaly detection, and predictive insights that enhance strategic decision-making across various teams. The platform's integrated AI functionalities process billions of past and current interactions to reveal emerging trends and shifts in sentiment, deliver actionable insights, and provide automated summaries or recommendations. Ultimately, Sprinklr Insights equips businesses with the tools necessary to stay ahead in an ever-evolving marketplace.