Best B2B eCommerce Platforms for Microsoft Azure

Labra offers an AI-powered solution for businesses in the cloud ecosystem, enabling rapid go-to-market deployment with minimal engineering effort. The platform automates key aspects of the GTM process, such as listing solutions on major cloud marketplaces (AWS, Azure, Google Cloud), co-selling, and CRM synchronization. Labra reduces manual work and internal bottlenecks, helping sales teams close deals faster and increase revenue. It also empowers businesses to form stronger partnerships with cloud providers and channel partners, enhancing visibility and generating more qualified opportunities for sustained growth. By providing a centralized platform for GTM activities, Labra helps businesses manage relationships, streamline communication, and optimize performance. The system's ability to integrate seamlessly with existing tools further reduces the complexity of managing cloud sales and marketing efforts.

Cloudmore offers a variety of solutions for businesses looking to solve recurring services procurement challenges, vendors transitioning to recurring revenues, and service providers moving to the cloud. Cloudmore is a single place to manage, bill and sell your subscription channel partners and customers. Eliminate the challenges of procuring recurring and metered services. Reduce billing processing time and eliminate costly billing errors Users can search for and purchase the services they require by themselves. Your services can be showcased and sold in an external or internal marketplace. Cloudmore's service catalogue is available for you to choose from and then sell them to your customers in their curated online store. You can manage pricing globally or per customer. You can create offers and quotes using your service catalog. Your admin users can view and manage your monthly billing details and discover services.

Tackle’s Cloud Marketplace Platform equips you with all the essential tools to effectively achieve a listing, initiate sales, and expand your marketplace operations. Committed to assisting software companies in generating revenue through cloud marketplaces, Tackle focuses on platforms such as AWS Marketplace, Azure Marketplace, and Google Cloud Platform Marketplace. The platform significantly accelerates the process of listing and selling products across these marketplaces while offering detailed transaction reporting without necessitating any engineering resources. It empowers your teams in sales, business development, operations, and finance to seamlessly interact with the Cloud Marketplaces, enabling rapid revenue growth. By selling through these Cloud Marketplaces, you benefit from a streamlined sales and procurement process, a quicker product launch, the ability to utilize existing relationships and budgets with cloud providers, and access to a vast pool of potential customers. Additionally, with Tackle, you can optimize your marketplace strategy to adapt to evolving market trends and customer demands.

Suger is the next-gen platform for Cloud Go-to-Market (Cloud GTM). We empower software companies to launch, scale, and optimize their presence across cloud marketplaces and partner ecosystems like AWS, Azure, Google Cloud, Snowflake, and Alibaba. By automating the heavy lifting behind Cloud GTM—private offers, CRM sync, entitlement provisioning, and co-sell workflows—Suger frees up sales, RevOps, and finance to focus on closing revenue, not managing processes. Designed API-first with 24+ native integrations, Suger connects seamlessly to cloud platforms, partner portals, CRMs, CPQs, billing tools, accounting systems, data platforms, and identity providers—powering the full marketplace lifecycle. Trusted by over 200 leading software companies—including Notion, Webflow, Intel, Clari, and Fivetran—Suger helps teams simplify operations and unlock marketplace growth.

Clazar's Cloud Sales Acceleration Platform provides software firms with tools to enhance and automate their entire cloud sales process within AWS, Azure, and Google Cloud marketplaces. It integrates smoothly with popular CRMs like Salesforce and HubSpot, allowing users to manage their listings, craft and monitor offers, and supervise co-sell opportunities right from their preferred platforms. The system delivers real-time analytics, offering a clear view of sales performance that aids in making informed decisions based on data. With strong governance measures and enterprise-level security, Clazar guarantees the protection of data and adherence to regulations like GDPR and SOC 2. With the confidence of over 150 industry leaders, Clazar has proven to enhance sales cycles by 40%, boost deal sizes by 80%, and increase win rates by 27%. Furthermore, its user-friendly interface ensures that teams can easily adopt the platform without extensive training or disruption to their existing workflows.

Underneath a well-established front-end, Broadleaf's Headless Commerce Solution empowers you to create a top-tier commerce platform. Leverage our API layer to consolidate commerce management and backend operations while facilitating various applications including web, point of sale, and mobile. Broadleaf's APIs come as microservices encompassing over 30 independently deployable and scalable bounded contexts. These services collaborate effectively to satisfy the demands of any modern commerce solution. However, merely being headless isn't sufficient. With Broadleaf, you will have access to more than 1,000 API endpoints, each supported by fully customizable Java and Spring components. This robust functionality is presented through an admin application that employs metadata to offer backend users a comprehensive and engaging experience, all while allowing for independently maintainable microservices. Furthermore, Broadleaf enables you to oversee the experience for multiple brands, each with its own distinct carts, catalogs, customers, and orders, ensuring a tailored approach to commerce management. With these capabilities, your commerce platform can adapt seamlessly to evolving market needs.

For independent software vendors (ISVs) who are either just entering the cloud marketplace scene or aiming to expand their presence across various platforms, Invisory serves as the ultimate go-to-market (GTM) tool that accelerates and streamlines your efforts. Achieve success on major platforms such as Salesforce, Azure, and AWS while utilizing fewer resources and minimizing time spent. Invisory is designed to synchronize your distinct value proposition messaging and sales strategies with your cloud ecosystem, facilitating seamless selling, co-selling, and market entry through top cloud marketplaces. You can easily track, manage, and enhance your co-selling opportunities with our platform. Additionally, you can take advantage of features like automated deal registration, strategic playbooks to capture the interest of cloud marketplace sales teams, and essential GTM resources such as solution sheets and sales presentations. Furthermore, we ensure compatibility with your sales procedures via integrations with platforms like Salesforce and Hubspot, making your transition to cloud marketplaces smoother than ever before. Ultimately, Invisory empowers ISVs to maximize their potential in the competitive cloud landscape.

Designed for both end users and IT teams, inriver serves as a vital component in crafting exceptional e-commerce experiences for today and tomorrow. Empower your customers to shop anytime, anywhere! Succeeding in the contemporary digital landscape requires delivering outstanding customer experiences across all catalogs, marketplaces, and interaction points. Regardless of whether you operate in B2B, B2C, or a combination of both, every buyer desires a tailored experience. The solution lies in product information management (PIM), which drives these personalized interactions. With a user-friendly, intuitive, and secure platform, inriver enables you to boost sales, enhance product data syndication, and achieve scalability. Experience zero downtime and no software updates—just improved customer experiences that lead to increased revenue. Swiftly adapt to the dynamic nature of business and consumer behavior with our adaptable entity structure. Streamline processes through automation for a quicker realization of value. Gain command over your digital shelf by removing uncertainties, enabling you to identify effective strategies and areas for improvement. Continuous insights ensure your business remains agile and competitive in the evolving marketplace.

Enhance your anything-as-a-service business to thrive in today's digital landscape. For companies aiming to prosper in the as-a-service environment, agility, responsiveness, and efficiency in service delivery are crucial. CloudBlue is ready to assist you. Our established hyperscale digital platform provides comprehensive solutions that expedite how partners evolve, contend, and expand. Boost your innovation speed with CloudBlue's Platform as a Service or opt for a specialized platform tailored to your needs. Instantly access a marketplace featuring over 200 cloud services to begin selling. Simplify the management of subscription lifecycles, including provisioning, billing, and channel management, utilizing our telco-grade system capabilities to ensure seamless operations. With CloudBlue, you can transform your service offerings and meet the demands of a rapidly changing market.