Morae is an all-encompassing software for usability testing and customer experience evaluation, created by TechSmith. This tool empowers users to observe and evaluate how individuals interact with products, websites, or concepts, yielding essential insights to enhance both design and marketing approaches. Supporting an array of testing methodologies, Morae facilitates usability assessments for software and websites, prototype evaluations, mobile device and hardware testing, unmoderated assessments, focus group discussions, and field studies. Among its standout features are synchronized note-taking alongside video, automatic metric calculations and graph generation, real-time observation capabilities via networks, and the option to export video snippets seamlessly into presentations. The innovative AutoPilot function automates testing sessions, guiding users through tasks with visual prompts while collecting data for subsequent analysis. In addition to these features, Morae's integrated toolkit simplifies the processes of logging, analyzing, and presenting data, thereby enhancing team collaboration and efficiency. As a result, Morae proves to be an invaluable resource for organizations aiming to refine user experience and improve overall product offerings.