Surfside is a marketing technology that aggregates all of your first-party data across all customer touchpoints. Advertisers can better target and measure their current and future customers. By adding location, demographics, and purchase attributes to your data, you can create detailed and exclusive target audiences. This will help you differentiate your media buying from datasets available and third-party audiences. Activate targeted and personalized campaigns across all connected devices, including desktop, mobile, tablet and OTT. Surfside's demand-side platform allows us to prioritize people who match your campaign goals and target audience. Retail media allows you to engage with shoppers at the time of purchase. A flexible and high-impact advertising channel that allows brands and retailers to influence sales and drive purchases.