Best Ad Optimization Tools for Google Ads

Find and compare the best Ad Optimization tools for Google Ads in 2024

Use the comparison tool below to compare the top Ad Optimization tools for Google Ads on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    Adzooma Reviews

    Adzooma

    ClickTech Solutions

    Free
    225 Ratings
    See Tool
    Learn More
    Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day. Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface. You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.
  • 2
    Adspert Reviews

    Adspert

    Adspert

    €99/month
    2 Ratings
    Adspert supports e-commerce companies in maximizing their profit on Amazon, eBay, Google and Bing by optimizing their PPC campaigns. Powerful PPC optimization tool powered by best ad-tech AI. Maximize your profit, not just sales!
  • 3
    Adwisely Reviews

    Adwisely

    Ad Intelligence Inc

    $19.00/month
    2 Ratings
    Adwisely is an app that allows e-commerce shops to create and manage effective ads on Facebook, Instagram, and Google. Shopify, BigCommerce and WooCommerce now have Adwisely. The app is designed to help online store owners and digital marketing managers increase sales through fully automated prospecting and retargeting ads. Adwisely users average 6x ROAS and spend significantly less time and effort in ad management. All Adwisely users who have invested at least $400 in app powered ads can access the services of a Personal Advertisement Manager. The manager will provide personalized tips and suggestions on ad management that will help the company achieve its marketing goals. Adwisely charges $19 per month. Adwisely offers a 14 day free trial that allows users to experience all the benefits of the app.
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    Bïrch Reviews

    Bïrch

    Bïrch

    $99.00 per month
    1 Rating
    Ads automation and management for Meta, Google, TikTok, and Snapchat ads: set up automated rules, launch campaigns in bulk, promote the best posts, check the data around all aspects of your ad campaigns, analyze audiences and creatives, and schedule reports for your team and clients.
  • 5
    AdCreative.ai Reviews
    Top Pick

    AdCreative.ai

    AdCreative.ai

    $29 per month
    69 Ratings
    All aspects of Digital Marketing will be optimized by Artificial Intelligence today, with the exception of Creatives. AdCreative.ai aims to change that. It makes data-backed, results-oriented ad creatives easily accessible. Convert conversion-focused ad creativity in minutes while remaining true to brand. Our AI allows you to test more creatives and decrease the time spent on the design process. You can get up to 14x higher conversion and click-through rates. Create headlines and sales-focused texts that are specific to the platform where you advertise. Our Artificial Intelligence will be your copywriter, so you can concentrate on what really matters: your business. You can see which creatives perform best in your ad account at a glance. Get inspired by your top-performing creatives and let our AI learn more from your data to bring you even better results.
  • 6
    WordStream Reviews
    Online advertising is easy. You can convert 60% more leads to customers for 10% less. WordStream can help you make this happen for your small business. Our software and services can be used by small and medium-sized businesses to drive big results with online advertising. Our software and services can help you scale your agency, build your team, and drive online advertising growth for clients. How does your Google Ads account compare to your competitors? WordStream's award winning software and expert team can help you.
  • 7
    Optmyzr Reviews

    Optmyzr

    Optmyzr

    $116.00/month
    Optmyzr is a tool that helps you manage your AdWords and Bing Ads accounts. It provides valuable insights through analytics and reports to help you be more efficient. Optmyzr provides enterprise-level search marketing tools, workflows and scripts that allow users to quickly improve their PCC accounts and create winning campaigns. One-Click Optimizations, data insight, reporting, enhanced scripts and shopping add tools are some of the core features.
  • 8
    SwipeBuilder Reviews

    SwipeBuilder

    The Swipe Company, LLC

    $49/month or $39 with annual
    SwipeBuilder is a revolutionary ad creator that allows you to easily find and save winning ads on major platforms such as Meta, Google and TikTok. You can create a comprehensive swipe list for your marketing purposes with a unique feature that allows you to swipe ads permanently, even if deleted. SwipeBuilder does more than just save ads. It transforms them. The AI-powered rewriting software adjusts swiped advertisements to fit your product, offer or marketing. This ensures that your marketing is innovative and relevant. The platform also automatically captures landing pages and transcribes videos ads for easy content repurposing. SwipeBuilder makes collaboration easy - you can create shared boards and communicate with your team directly, improving coordination and efficiency. A robust folder system makes it easy to organize your swipes. SwipeBuilder is a powerful tool for marketers thanks to its partnership features like TikTok Style subtitles and Creator Hub.
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    Opteo Reviews

    Opteo

    Opteo

    $97.00/month
    Opteo, a Google Ads optimization tool, offers suggestions for improvement based on account monitoring and supported by statistically relevant data. Recommendations can be implemented in one click. They are presented in priority order. Opteo automatically pushes Google Ads changes without having to switch between interfaces. Manage keyword bids, budgets, optimizations, ad schedules, real-time alerts and analysis of search terms. Opteo offers over 40 optimizations.
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    PlugCMO Reviews

    PlugCMO

    Tyke Technologies

    PlugCMO's AI-driven decision making is like an elite team of campaign optimization experts who analyze your campaigns 24 hours a day. By leveraging AI's true power, you will see a remarkable ROI on your marketing spend. PlugCMO will scale the winners by running multiple creatives at once. It instantly scales the winning campaigns, audiences and creatives, and it does so in the shortest time possible. Are you worried about underperforming campaigns draining your budget? PlugCMO acts as insurance against budget leakage. It works 24 hours a day to ensure that any underperforming campaigns are immediately shut down. Calculate the best architecture for our formulation task. The models learn from every new data point and adapt to it. With industry-specific features, applied to the raw input data. The multi-armed bandit models produce action-based recommendations. PlugCMO increases digital marketing ROI by at least 20% There is no need for engineering bandwidth.
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    Adsbot Reviews

    Adsbot

    Adsbot

    $39 per month
    Adsbot is the ultimate solution for Google Ads optimization and automation. Take full control of your ads with powerful rules and advanced insight. Save time and money, and get real results quickly. With just one click, you can get valuable insights, real time alerts, and expert suggestions. Take your PPC game up a notch. Our platform offers a comprehensive set of tools that automate, scale, and optimize your campaigns. This gives you more time to concentrate on what matters. Our optimization ideas will help you unlock new growth opportunities in your business. They will increase revenue and decrease cost. Our optimization ideas will help you unlock new growth opportunities. Advanced reports will give you a complete view of your ad's performance. Brand checker lets you see which search ads appear for the queries that you want to track.
  • 12
    SpeedPPC Reviews

    SpeedPPC

    SpeedPPC

    $99 per month
    We've spent over $25,000,000 on leads from Google Ads, from which we developed the winning TALL strategy. SpeedPPC provides you with this strategy as well as the tools to help you generate more PPC leads. The SpeedPPC platform provides you with the framework and toolset you need to generate more leads than you ever thought possible. Learn how to optimize ads, maximize ROI, and gain vital insights into your customers journey with a little humor and fun. Discover the secrets of success and improve your marketing skills in this digital wonderland. A higher CTR will improve your ad’s quality score, and lower your cost-per-click. This will save you money over time. Learn how to optimize PPC campaigns by using Google Ads Search query report. Improve your targeting by selecting better keywords. Get more conversions, lower costs, and higher quality scores. You can increase your volume by writing more targeted ads with higher CTR and ad ranking.
  • 13
    Mediatool Reviews
    Cloud-based remote marketing platform for brands and agencies that allows them to plan, execute and track their marketing campaigns. Mediatool gives you a complete overview of all your marketing activities. Visualize your results and make data-driven decisions that you don't want to make today.
  • 14
    Trapica Reviews
    The Trapica AI campaign optimization, optimization, audience discovery platform is used by the world's top brands and marketers to cut campaign handling time in half and increase ROAS. It also simplifies social, search and programmatic marketing. Trapica is an artificial Intelligence marketing suite that plugs into digital advertiser's existing paid social and paid search accounts. Trapica automates all aspects of a campaign across multiple channels, unlike other products that automate one aspect. Instead of being a one-channel product, Trapica works like a bionic suit for marketers. It uses 14 algorithms and an AI brain to manage all aspects digital marketing. Trapica is a tool that helps marketing teams create a collaborative environment where machines and humans can work together. This collaborative intelligence allows human and machine teams to produce better results than either machine or human could independently.
  • 15
    MonkeyFlux Reviews
    Let us do all the hard work. Our platform optimizes your campaigns 24/7, taking care of all details such as reporting and controlling bids. All that time saved can be spent on your customers. MonkeyFlux automates the monitoring of bids and analysis of data to optimize the performance your digital media campaigns. Automation, machine learning, and data science technologies can simplify and save time. Technology and digital solutions to media buying. Automate, machine learning, and data science can optimize your advertising campaigns. You can either take care of your team or let us handle it all. However, we will always unify everything in one APP. Connect Google Ads, Facebook Ads and your DSP to create your custom integration. Machine learning and artificial intelligence are used to optimize campaign performance. Through thousands of micro-bids that are automatically adjusted every hour, you can increase and optimize the impact of your investment on different KPIs.
  • 16
    Hyros Reviews

    Hyros

    Hyros

    $99 per month
    HyrosAI print tracker has been proven to increase AD ROI for over 2,500 businesses. Hyros verifiably measures key metrics such as leads, calls, sales, and returning customers better than advertising platforms. This allows for better, more profitable decisions to be made when buying ads. The most accurate way to track ads online. Up to 50% more attribution of ads than just tracking ad platforms alone. Print tracking data is "fed" to AIs on ad platforms such as Facebook or Google to improve the accuracy of ad targeting. Hyros has created the Profitwell/Baremetrics of ad reporting. Drag and drop to customize your dream dashboard for ad reporting. You can include any stats or comparisons that you want. Use this dashboard to instantly access your vital stats and send reports to your clients with just one click. View the metrics that have a direct impact on your advertising bottom line along with your ad information. Metrics such as leads, funnel metrics (calls), call closes (calls), upscale/downscale interactions, and refunds.
  • 17
    Amanda AI Reviews

    Amanda AI

    Amanda AI

    €600 per month
    The first truly autonomous AI robot for advertising. Get the most out of your marketing budget by using a brilliant AI. Amanda AI offers a unique AI solution for digital advertising. We take the hassle out of creating, running and optimizing ads online. We currently support Google, Meta and Bing. AI can help you save time and money by automating your digital advertising strategy. Keywords, ads and budgets are continually tested and optimized based on the highest conversion probability and progress towards your preferred goals such as CPA and ROAS. Our three-step process optimizes your ads. Starting with us is almost risk-free. We'll start allocating a small portion of your budget to your new Amanda AI campaigns. It takes us about a week to gather all the information needed to get you started, depending on which channels we want to run.
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    Blend AI Reviews

    Blend AI

    Blend AI

    $150/month
    Blend AI is a platform for intelligent ad management designed specifically for ecommerce companies. It automates the launch, optimization, and management of ad campaign across major channels such as Google Ads and Facebook, Instagram, Microsoft and TikTok. Blend AI is designed to be easy to use, even by those who are new to advertising. It simplifies campaign creation, management, and helps businesses maximize their return on investment (ROAS) as well as drive overall sales performance.
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    Marin Software Reviews
    MarinOne is the solution to today's digital marketer challenges. MarinOne combines search, social, as well as eCommerce advertising into one platform. This allows advertisers to maximize the results of digital campaigns and gives them a single view on the customer. Google, Facebook, Amazon and others are fierce competitors. They will not help you make advertising work across channels. Your own data is the most powerful tool a performance marketer has. MarinOne uses all data available, including your CRM, data warehouse, publisher data and third-party signals. MarinOne helps you align your ad campaigns across multiple publishers. This allows you to get the right spend mix while also analyzing each channel’s influence on the other. It is a powerful differentiator for modern performance marketers. MarinOne enhances publisher tools by boosting campaigns to drive performance.
  • 20
    ProAdly Reviews
    Continuously analyzes each product's performance and makes suggestions for improvement. Your accounts will be on track. A glance gives you a complete overview and control of your account performance. Automatic optimization suggestions can bring about targeted improvements with great results, give tips and inform about new developments. Performs optimization checks on ads to ensure they are performing well. Assists with the creation of new ads. Also, conducts A/B testing. Analyzes campaign performance in relation time and optimizes budget for the best advertising times. ProAdly continuously analyzes your Google Ads account to make the best optimization suggestions. Optimization suggestions are weighted according to the expected effect. In euros, potential savings and growth potential are displayed.
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    Voyantis Reviews
    Our AI platform predicts each user’s future LTV within minutes of acquisition. This makes it easier for marketing and growth teams to make decisions and act seamlessly to optimize LTV/CAC. Voyantis' codeless platform automatically ingests your zero- and first-party data to help you grow. From the first engagement point, our machine learning engine predicts LTV and intent, retention, churn, and churn at the user and cohort levels. These predictions can be used seamlessly for measurement, audience segmentation and real-time campaign optimization. Voyantis uses AI for activating your data and driving sustainable growth. This allows you to shift from retrospecting into futurespecting. Companies that rely on repeat purchases can leverage predictions to support better insight and actions. This allows them to overcome the limitations and struggles that come with a lack of data and short-term optimization processes. Futurespected data can help companies take smarter, more informed decisions.
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    ADCAPSULE Reviews
    ADSCAPSULE wallets automate billing for small clients. Simplify the allocation of funds across all marketing channels by using a single payment method. Deduct management fees automatically and pay ad network directly. Optimize campaign performance using real-time data analytics and cross-platform reporting tools. Your marketing budget will be used to create the most effective campaigns. ADSCAPSULE provides seamless invoicing to larger clients. We automatically calculate advertising costs, send itemized bills, and collect fees for management. This is an ideal solution to help growing agencies. Our custom client web portal allows you to monitor campaigns collaboratively. ADSCAPSULE gives clients unprecedented access and empowers managers with the ability to display KPIs for all campaigns and major platforms including Google Ads and TikTok. Integrated ad spending across all platforms will maximize your budget and streamline your campaigns.
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    Adsby Reviews
    Adsby can increase the effectiveness of your Google Search campaigns by up to 5x. We understand the challenges faced by business owners. Due to limited budgets and fierce competition, each ad click counts. We've created a tool that optimizes your ad's performance and reach. Immerse yourself in a world where advertising and artificial intelligence meet. Adsby AI analyses, adapts and amplifies your campaigns, ensuring they are always one step ahead. No more waiting, no more second-guessing. Our AI quickly generates eye-catching ad text, ensuring that your message is memorable and resonates. Our high-performance keywords will help you reach more people. Our negative keyword insights will help you avoid pitfalls and make sure your ads are seen by the right people. Adsby's daily AI-optimizations ensure that your campaigns are optimized to maximize growth and return. Adsby helps you create Google search ads easily with the help of artificial intelligence.
  • 24
    Spicytool Reviews

    Spicytool

    Spicytool

    $10/month
    Spicytool is a firm believer in the transformative potential of online advertising. Our innovative tool streamlines the entire process of creating ads and optimizing them on Google Ads. Spicytool understands that not everyone is an expert in marketing, so we are here to help you. Our user-friendly interface, combined with powerful features, allows you to harness the full potential online advertising has to offer without needing extensive marketing knowledge. Spicytool empowers small business owners and seasoned marketers to achieve remarkable results.
  • 25
    Marketing Auditor Reviews
    Marketing Auditor is the ultimate solution to streamline audit processes for agencies. Save time and effort by auditing your Google Ads or Analytics accounts within minutes. Marketing Auditor offers comprehensive insights with over 200 automated checks. Quick and efficient audits can save you 10 hours per report. Analyze 200+ points of data to uncover valuable insights Create 50+ pages of actionable suggestions for campaign improvement. Choose from professional themes, or customize your own with your branding. Export reports to PowerPoint and Google Slides for easy editing, sharing and sharing. Supports Google Ads & Analytics. Facebook Ads, and other channels will be added soon.
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