When you start a new website, you usually have a tight budget to stick to. As a result, you’re usually tempted to go for one of the cheap …
Why Generative Engine Optimization Requires Purpose-Built Infrastructure
Generative Engine Optimization (GEO) is the practice of optimizing content so AI models like ChatGPT, Claude and Gemini recommend your brand when users ask for advice. Evertune is …
We sat down with Alex Vitchenko, CEO of Calmerry, to learn why businesses choose an online mental health solution for the workplace. For a long time, corporate culture …
Affiliate software is a powerful way for businesses to expand their reach and increase sales by partnering with affiliates. The software you use to manage these partnerships can …
When it comes to purchasing B2B software, buyers and vendors alike rely heavily on review and comparison websites to make informed decisions. These platforms offer valuable user feedback, …
Ever noticed how cars rarely deliver the mileage advertised? That’s because they’re tested in perfect, controlled environments—conditions you won’t encounter in everyday driving. Similarly, many businesses measure their …