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Media (Apple)

Submission + - Apple Reponds to NBC Leaving iTunes

amagine writes: "Apple has released an official press release with reference to NBC leaving iTunes. iTunes Store To Stop Selling NBC Television Shows

"We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase... We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers." Eddy Cue, Apple's vice president of iTunes commenting on NBC's conditions to renew it's iTunes agreement

Apparently NBC has demanded an increase in the wholesale price of each episode by twice the current amount. Such an increase would have meant a substantial inflation of prices per episode for the iTunes consumer. NBC's current agreement runs out in December of this year. Time will tell if this is merely saber rattling or if NBC will find another medium for selling its episodes as lucrative as iTunes and spur other TV Networks to take similar actions.

NBC currently accounts for 30% of iTunes TV Show sales."

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I'd rather just believe that it's done by little elves running around.

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