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The Almighty Buck

New York Times Ends Its Paid Subscription Service 169

Mike writes "The New York Times has announced that it will end its paid Internet service in favor of making most of its Web site available for free. The hope is that this move will attract more readers and higher advertising revenue. 'The longer-term problem for publishers like the Times is that they must find ways to present content online rather than just transferring stories and pictures from the newspaper. Most U.S. news Web sites offer their contents for free, supporting themselves by selling advertising. One exception is The Wall Street Journal which runs a subscription-based Web site. TimesSelect generated about $10 million in revenue a year. Schiller declined to project how much higher the online growth rate would be without charging visitors.'"

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