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Submission + - Free $150 Subscriptions for 200,000 NYT Readers (crainsnewyork.com)

vampire_baozi writes: Lincoln (the maker of cars, not the man) has struck a marketing deal with the NYT. While I was happy to get my email, it also raised two questions for me: how much of my information did the NYT give Lincoln to determine I was a heavy user in their target demographic (granted, the NYT knows very little beyond my browsing habits on their site, and the email came from them, so I am hoping no information changed hands), and to what extent will "sponsored" marketing deals become the norm? Can other companies sponsor subscriptions for certain demographic groups, in return for exclusive advertising rights?
On a side note, I found this sort of advertising oddly effective- after I enabled images and realized Abraham had not come from beyond the grave to gift me a subscription, I did actually look at their website while googling related news articles. Would you feel a sense of obligation to at least give them some pageviews, even if you are not immediately in the market to buy a $30k+ car?

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