"It's like taking a desktop and putting it in your pocket," said [VP of processor marketing — Eric Schorn], and it was clear that he considers this new design to be a pretty major shot across the bows of Intel and AMD. In case we were in any doubt, he turned the knife further: "The exciting place for for software developer graduates to go and hunt for work is no longer the desktop."
[...]why has Smartbook AG sent us this letter? Surely they can see that the genie is already out of the bottle. Furthermore, it hasn't even registered the trademark in the US, China, or countless other countries so what does it expect to achieve by threatening a few European journalists? Also, we can't find any evidence of Smartbook AG selling its products outside of Germany. How can it register a trademark in countries where it has no presence? Our feeling is that it's an indirect way of pressuring Qualcomm into settling the matter out of court and buying the trademark for as high a price as possible.
Qualcomm is disputing the restraining order in Germany, and Smartbook AG has stated its desire to sell the trademark.
We asked the big question: is Dell thinking of offering ARM-only products in future? "It's not in our short-term plans — we will probably have a mix," [Bohar] said. "You can use it for single tasks, but it's not really powerful enough to multitask."
The likes of Qualcomm and NVIDIA didn't spend zillions of dollars developing Snapdragon and Tegra respectively, only to find themselves having to compete with numerous other entrants to the market, all facilitated by their supposed partner ARM. This could be an additional reason for ARM to continually make such a big point about how its targeting Intel.