It is incredible to watch Steve Ballmer say that M$ is all about advertisers. Here's a transcript of the important parts:
Going back about 20 years, I used to tell our people Microsoft is about one thing, 20 years ago, "Windows, Windows, Windows! Baby!" four or five years ago
... the bedrock of Microsoft had been getting after developers to extend our presence. It's all about Developers, Developers, Developers! but not anymore Baby! It's Advertisers, Advertisers, Advertisers!