His book was published in 2000 just as the Internet began to redefine the way we shop, learn and interact. Blogs and social media venues now allow anyone the ability to become an expert in any small business marketing niche if they are willing to put in the effort and take the time to interact online.
Although establishing expertise in your chosen niche can and will improve search engine optimization, it is not the primary reason to answer blogs or enter into online discussions. Online thought leaders build reputations and gain respect that translates to more than just increased web traffic. It can and has improved business and opened countless doors to new and exciting opportunities."
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