"How about eating still warm intestines uncoiled from the carcass of a freshly slaughtered goat? At the party to celebrate God Of War II's European release, members of the Press were invited to do just that . .
The corpse of the decapitated animal was the centerpiece of a party to celebrate the launch of the God Of War II game for the company's PlayStation 2 console.
Guests at the event were even invited to reach inside the goat's still-warm carcass to eat offal from its stomach.
Sickening images of the party have appeared in the company's official PlayStation magazine — but after being contacted by The Mail on Sunday, Sony issued an apology for the gruesome stunt and promised to recall the entire print run.
Before Xerox, five carbons were the maximum extension of anybody's ego.