"How about eating still warm intestines uncoiled from the carcass of a freshly slaughtered goat? At the party to celebrate God Of War II's European release, members of the Press were invited to do just that . .
The corpse of the decapitated animal was the centerpiece of a party to celebrate the launch of the God Of War II game for the company's PlayStation 2 console.
Guests at the event were even invited to reach inside the goat's still-warm carcass to eat offal from its stomach.
Sickening images of the party have appeared in the company's official PlayStation magazine — but after being contacted by The Mail on Sunday, Sony issued an apology for the gruesome stunt and promised to recall the entire print run.