Become a fan of Slashdot on Facebook

 



Forgot your password?
typodupeerror
Compare cell phone plans using Wirefly's innovative plan comparison tool ×
Businesses

Utility Wants $17,500 Refund After Failure To Scrub Negative Search Results 110

mpicpp Points out this story about Seattle City Light's anger over negative search results and its inability to get them removed. Seattle's publicly-owned electrical utility, City Light, is now demanding a refund for the $17,500 that it paid to Brand.com in a botched effort to boost the online reputation of its highly-paid chief executive, Jorge Carrasco. Brand.com "enhances online branding and clears negatives by blanketing search results with positive content" in an attempt to counteract unwanted search engine results. City Light signed a contract with the company in October 2013 and extended it in February 2014. The contracts authorized payments of up to $47,500. Hamilton said that he first raised the issue of the utility's online reputation when he was interviewing for the chief of staff job in early 2013. "All I saw were negative stories about storms, outages and pay increases and I raised it as a concern during that interview," he said. "And then after I started, [CEO Jorge Carrasco] and I discussed what we could do to more accurately represent the utility and what the utility is all about, because we didn't feel it was well represented online." Thus, the Brand.com contract. City Light says that it only ever thought Brand.com would help it place legitimate material in legitimate outlets—talking up some of the positive changes that have taken place at City Light during Carrasco's tenure. Instead, it appears to have received mostly bogus blog posts.
Censorship

Argentina Censors Over a Million Blogs 170

In his first accepted submission, bs0d3 writes "A judge in Argentina ordered ISPs to block two websites — leakymails.com and leakymails.blogspot.com. According to Google, many ISPs have simply blocked the IP 216.239.32.2 instead of using a targeted DNS filter. Over a million blogs are hosted by Blogger at this IP. Freedom of speech advocate Jillian York wrote, 'IP blocking is a blunt method of filtering content that can erase from view large swaths of innocuous sites by virtue of the fact that they are hosted on the same IP address as the site that was intended to be censored. One such example of overblocking by IP address can be found in India, where the IP blocking of a Hindu Unity website (blocked by an order from Mumbai police) resulted in the blocking of several other, unrelated sites."

Slashdot Top Deals

This universe shipped by weight, not by volume. Some expansion of the contents may have occurred during shipment.

Working...