QArea was a sole sponsor of the event that gathered over 200 participants — mobile application developers, designers, QA and usability experts as well as students and lecturers of the KHNURE university that is famous for preparing highly qualified programmers who are employed by some of the leading Ukrainian IT companies and abroad. The conference featured a lot of outstanding speakers from a number of Ukrainian and Russian IT companies. Presentations covered a variety of topics regarding peculiarities of iPhone, Android, WP7 and Bada mobile platforms, mobile app development, design, usability & testing issues, ways of mobile apps promotion and monetization.
QArea presented its own speaker Leonid Yurchenko, Head of iOS mobile development department. His presentation named 'Sales inside of mobile applications' described:
- the ways of mobile applications monetization and the role of InAppPurchase/ InAppBilling in it;
- what to sell in mobile game applications to keep users happy;
- what to sell in non-game applications;
- programming basics for iOS using InAppPurchase;
- prospects of sales inside of applications.
During the conference our representatives had an opportunity to listen to exciting presentations from the leading IT experts, participate in interactive discussions, interact with colleagues and broaden their experience and knowledge in various aspects of the mobile application development industry. We hope that the conference will become a regular event and will be held at least annually."